Calling/Answer JAMRS, 2015

The U.S. Department of Defense tasked MullenLowe with creating a campaign specifically for young adults who have a passion they want to turn into a profession.

Our platform — “You have a calling. We have an answer.” — speaks directly to those youth who know what they want out of life. It presents the U.S. Military as a transformative option, offering the most direct path to a fulfilled future.

These spots exceeded expectations, prompting both young men and women to seek out more information, including profiles of real-life service members who found their calling, at