#BigGameAdd California Avocado Commission, 2016

You can spend big bucks for the Big Game ad, or you can roll up your sleeves and cook up something really special. For the California Avocado Commission, we added ourselves into the conversation on social by creating unique recipe videos for each of the food brands that advertised during the Big Game. As their spots aired, we tweeted the videos directly at the big brands, hijacking their social feeds in the process. The results were not only delicious, they got California Avocados a seat at the table during the biggest advertising day of the year.