Mullen in the News

Mullen Makes the Advertising Age Agency A-List

January 23, 2011 MullenLowe

It’s a great honor to report that Mullen has made the prestigious Advertising Age Agency A-List.

This is one of the most coveted awards in our industry as Ad Age recognizes just 10 agencies among the thousands in our business for this distinction. In the special report just published tonight, Ad Age notes:

Marketers Like JetBlue, Zappos Find Agency’s Bundling of Creative and Media the Perfect Fit for Their Needs.

…judging by the increasing number of clients who want media and creative services housed under a single roof, Mullen’s decision to make its bundled model well-known is a smart way to go.

When Mullen last year scored JetBlue’s creative and media account after a highly competitive pitch, it was a confirmation that its late 2009 win of customer-favorite Zappos account wasn’t a fluke. Mullen had successfully evolved its reputation from a safe choice for marketers into a contemporary, forward-thinking shop valued by challenger brands.

We want to thank all of our outstanding clients, new and long-established, our 500+ colleagues in our four U.S. offices and all of our business partners for helping to make this happen. Agencies make the A-List by distinguishing themselves in business development, creative breakthroughs, media innovation and, most importantly, through driving positive business results for clients. 2010 was a terrific year at Mullen on all of these counts and we’re extremely appreciative of the recognition from Ad Age, but committed not to rest on our laurels. The agency is in a state of constant re-invention, evolution, whatever you want to call it, that has been greatly accelerated by changes in the marketplace around us.

It’s a thrill to be on theĀ  Ad Age A-List and hopefully we’ll continue to produce work and results that will earn this kind of distinction in the future.

Congratulations also to all of our fellow Ad Age A-Listers.