When I Grow Up Monster, 1999
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As kids, we want to grow up to be firemen, scientists, baseball players and ballerinas. But when we reach adulthood, too many of us find ourselves in menial jobs with no foreseeable escape. Enter Monster.com, offering literally thousands of jobs and the chance for us to choose our own destiny. So we created a spot to tell people that it wasn’t too late, and that the perfect job was out there. Airing in 1999, it is still considered one of the best Super Bowl ads of all time.