When JetBlue came to us, they needed a needed a mantra to take them forward into the next 10 years. We answered them with three simple words: You Above All. That simple brand promise was the springboard that helped us tout nonstop flights, promote extras like snacks and in-flight entertainment and even sell related services like JetBlue Getaways Vacation Packages. And we did it all at an airline’s pace. See the results for yourself.