Cameras are a relatively big ticket item, so people want to try them out before they make a purchase. With this in mind, we wanted to give people an easier way to play with the Olympus Pen camera. Using a QR marker, we created an augmented reality experience in which people could see a 3-D version of the Pen on their computer screen. But that’s not all; they could take the camera apart and play with its different settings. They could even take pictures, sharing them with Facebook.