Leadership
- John Fitzgerald
- Taylor Bryant
- Sam Rand
- Diane Ridgway-Cross
- Brad Zabel
- Ray Trosan
- Siobhan Olson
- Jennifer Ganshirt
- Lori Beal
- John Brockenbrough
- Karen Reese
Taylor Bryant
Chief Marketing Officer
leads a team of strategists in deconstructing brands, digging into customer mindsets, and developing strategies to reposition brands in transition.
developed his skills in marketing to businesses of all sizes through his work with technology, financial services, and telecommunications clients such as Microsoft, Alcatel, Intuit, Hewlett-Packard, Wachovia and EMBARQ.
helped Nintendo reposition Game Boy to gain sales from an unlikely market: adults (who knew so many middle-aged adults are passionate about portable video games).
turned a life-long passion for racquet sports into a brief career after college.
CATALYST
authored the "Psyche of the C-Suite" for Wachovia Corporate & Investment Banking to improve understanding of today's C-Suite and enhance the bank's marketing effectiveness with this tough audience..
spearheaded the "New Luxury Consumer" initiative for Stearns & Foster to improve understanding of the evolving target market for premium and luxury goods.
began his 20-year marketing career at Leo Burnett, honing his brand-building skills working with Procter & Gamble, Pillsbury, and McDonald's.