Leadership

Lori Beal
Executive Director, Digital & Direct

leads a team of direct and interactive specialists that excel at "making it happen" rather than "waiting for it to happen."

led the product and marketing launch of several new credit cards for brands such as NOVUS Card Services and State Farm, driving acquisition rates that far exceeded industry norms.

introduced DRTV to The Home Depot, exceeding all projections and setting the foundation for ongoing DRTV initiatives across an array of products.

developed loyalty programs for Qwest Communications, SBC, Discover Card and Westin Hotels & Resorts.

led the development of an attitudinal segmentation scheme that drove financial services marketers to rethink the way they speak with their consumers.

PIONEER

led her team to earn dozens of awards including Echos and Caples.

before Mullen, launched several direct marketing agency arms for organizations such as DDB and RR Donnelley, as well as led the launch of a marketing consultancy that focused on the convergence of analytics and marketing strategy.

enjoys competition, in business and on the golf course or tennis court.