Leadership
- John Fitzgerald
- Taylor Bryant
- Sam Rand
- Diane Ridgway-Cross
- Brad Zabel
- Ray Trosan
- Siobhan Olson
- Jennifer Ganshirt
- Lori Beal
- John Brockenbrough
- Karen Reese
Brad Zabel
Managing Partner, Group Director
started his career in the market research department for a Fortune 100 company and "spent hundreds of hours behind the glass really hearing what consumers had to say" while utilizing sophisticated quantitative research methods to understand consumer wants and needs.
spent seven years in brand management for Nabisco working on brands including Planters nuts and Lifesavers candy. Developed POS to drive C-store impulse purchasing. Executed new prospect and brand switching promotions customized to markets ...and used customer data to drive brand loyalty.
jumped the fence to the agency side a decade ago, and has been leading the Wachovia account service relationship across multiple lines of business (Retail Banking, Brokerage, Wealth Management and Corporate and Investment Banking).
DIPLOMAT
has walked on fire, jumped out of a plane and climbed into a shark cage.
grew up in the Northeast, but converted to a Southerner by completing his B.S. and MBA in North Carolina.