Leadership

John Fitzgerald
President

has experienced business in both the mailroom and the boardroom (enjoyed the mailroom).

has extensive experience in repositioning major brands, including Pizza Hut, Coca-Cola, Nestle, US Airways, Heinz, T.J. Maxx, Kraft, Unilever, Nabisco, General Motors, AT&T, GE Capital and Wachovia.

held senior management and board-level positions with Ketchum Communications, McCann-Erickson, and Saatchi & Saatchi.

guided the development of many strategically integrated marketing communications programs targeting diverse B2C and B2B constituencies: customers, prospects, retailers, employees, financial analysts, and general and business media.

CHANGE AGENT

ran the Paris and New York marathons, 20 years apart – and climbed Mt. Fuji with his daughters.

has learned that a great client/agency relationship is all about people, passion, and pride in shared accomplishments.

tried to get smart by going to the Harvard Business School's Advanced Management Program – still trying.

believes that business as usual is usually bad business.