Zappos

The Making of the Zappets

We thought some of you might to like to see how Mullen and Special Guest created the new ad campaign for Zappos.  Director Aaron Duffy put together a documentary film that takes you behind the scenes as the “Zappets” were brought to life.

There is one Zappos TV spot in the market so far. Many more [...]

First Zappos spot breaks

The first TV spot in the new Zappos campaign from Mullen has launched. The spot is based on an actual call with a Zappos customer service representative – yes, that’s a real Zappos employee named Tom on the line doling out the happiness.

We’ll keep sharing new creative from the campaign as it breaks. There’s more [...]

The Zappets are coming

Mullen’s first creative for Zappos breaks next week.The work will be posted here as it goes live; however, the pre-launch begins today with this New York Times column from Stuart Elliott. Please have a read.
This work was inspired by the amazingly unique culture and genuinely happy customer service we discovered at Zappos when pitching their [...]

Mullen wins Kumon

In what may be a bellwether of a general economic turn-around, we’ve been fortunate to report a flurry of new business at Mullen recently.  Zappos and hoodoo spirits earlier this fall; Krispy Kreme earlier this week.
Today we announce that Kumon selected Mullen’s North Carolina office as North American agency-of-record following a competitive review that began [...]

Mullen’s new director of strategic analytics builds technology for personalized communication

Mullen announced today that Dinesh Gopinath, Ph.D., has joined the agency as executive vice president, director of strategic analytics. Gopinath, who was selected after a review of 35 candidates, will lead the agency’s analytics practice, which plays a key role in modeling, predicting and optimizing communications strategies across a wide range of client businesses. [...]

Mullen wins Zappos

It’s true. Mullen won Zappos. We found out late Thursday afternoon and word traveled fast. Adweek and Ad Age were all over it.
Ad Age published a follow-up story on Monday noting that culture was key in this review.
This was a long time coming. Stephen Larkin, our new business guy, has been reaching out to Zappos [...]