Zappets
I’m not emotionally ready
Here’s the latest TV spot from Zappos where real-life customer service team member Michael helps a distressed customer manage her emotions. They are so nice at Zappos. Ironically, Fast Company reports that Zappos’ best customers are the ones who return the most merchandise. Just goes to show the power of great customer service. If you’d [...]
// read moreFirst Zappos spot breaks
The first TV spot in the new Zappos campaign from Mullen has launched. The spot is based on an actual call with a Zappos customer service representative – yes, that’s a real Zappos employee named Tom on the line doling out the happiness. We’ll keep sharing new creative from the campaign as it breaks. There’s [...]
// read moreThe Zappets are coming
Mullen’s first creative for Zappos breaks next week.The work will be posted here as it goes live; however, the pre-launch begins today with this New York Times column from Stuart Elliott. Please have a read. This work was inspired by the amazingly unique culture and genuinely happy customer service we discovered at Zappos when pitching [...]
// read more
