Wii
Gaming: The Motion Revolution
At the recent E3 Conference in L.A., both Microsoft and Sony spent two days previewing their respective motion-controlled systems: Kinect and Move. While Kinect seems to focus more on the user experience and software, Move concentrates primarily on the game titles. A deeper analysis proves each has its own unique market position: Microsoft Kinect: Available [...]
// read moreGaming – Are brands missing a big opportunity?
There is still a misperception that gaming is a niche medium that reaches a niche audience. To put it bluntly, nothing could be farther from the truth. Gaming is huge and cuts across all demographics. In fact, Nielsen is now calling this channel the 5th network. The Nielsen data shows that consumers spend around 64 [...]
// read more
