web analytics
Transforming a report into actionable intelligence
Your dashboard is beautiful! It has impressive charts and graphs. Your client loves it! Over time though, you find that it isn’t providing enough insight to improve marketing performance. How do you use your report to create a prescription for action? The following suggestions will help. Segment your data for deeper understanding. Site visitors come [...]
// read more5 Steps to Social Measurement Success
There’s a lot of excitement and optimism around social media’s potential for marketers – it’s where some attractive audience segments are starting to amass after all – but, just like any marketing medium, measurement is a critical component to success. Social media measurement is quite immature – just as Web analytics was back in the [...]
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