viral
ROFLcon II: Internet culture and marketing collide
It was a gorgeous weekend in Boston, so I did what any self-respecting web professional would do – spent two days inside surrounded by my pasty colleagues at ROFLcon II, the Internet culture conference dedicated to understanding how and why memes work. I wasn’t alone. 900 people had the same idea and, as we descended [...]
// read moreWho’s afraid of the big, bad meme?
The first time you see it, you don’t think much of it. It’s a video of a cat playing the keyboard. It’s a one-hit wonder from the 80s. It’s David Caruso. You hear the whispering at work, on the bus, in line for groceries. The topic just keeps popping up: a shared joke among the [...]
// read moreOlympus: For the complete picture, we now go to Twitter, Facebook and YouTube
Digital innovation is in Olympus’s DNA. So it’s no surprise they’ve enthusiastically embraced social media to engage with customers and fans, build community around their products, and inspire users to join them in the creation of content. Today, we’re working with Olympus to use social media as it was meant to be used. We’re starting [...]
// read moreSo, you want to make a viral video?
Why not? It’s cheap. Easy. You can put it on YouTube and not have to pay for any media. Wishful thinking. The fact is, you don’t determine what becomes viral. The consumer does. Creators, marketers, even YouTube itself are often surprised at what goes viral and what doesn’t. There’s no real formula or blueprint, and [...]
// read moreBoston Bruins: Changing the rules of hockey and how to advertise it
Challenge: Inspire fans to get excited about the team and feel part of the community Solution: Don’t sell the Bruins, show that the Bruins understand the passion of their fans True, it’s not the hardest thing in the world to sell a sports team to the fans who already love it. But to do so [...]
// read moreNew England Aquarium: Shaaaaks invade Boston
Challenge: Promote the Aquarium’s Sharks and Rays exhibit on a guppy-sized budget Solution: Use local landmarks for maximum impact Not since Jaws was filmed on Martha’s Vineyard has there been so much buzz about sharks in New England. We launched this campaign for the New England Aquarium during prime swim season. Print and outdoor work [...]
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