TweetSwell — the newest player in Twitter applications
It’s hard not to get your feelings hurt when someone un-follows you on Twitter. Just like being un-friended on Facebook, it feels like an undeserved snub. As many who work in social media know, it especially hurts when it’s your job to gain followers for a client.
Twitter is like a more-manic version of Facebook networking [...]
The G-20 summit in real-time: G20Buzz.com
When the White House announced earlier this year that Pittsburgh was to be the host of the next G-20 summit, Pittsburghers everywhere initially reacted with shock, which turned into excitement, which turned into a feeling of ‘it’s about time.’ Pittsburgh has made a smooth transition to a new economy, and we’re proud to play host [...]
// read moreSwimming with Twitter Sharks
As I wrote before on my blog, I was very saddened by the news that tr.im, my favorite URL shortener for Twitter, was cut down in its prime. Based on the company’s blog post, the blame (although they are loath to call it blame), was laid on Twitter’s decision to use bit.ly as its primary [...]
// read moreSocial is everywhere and nowhere
I was asked to sit on a social media panel last week and each of the three panelists had to provide a five to eight minute opening before the moderator and audience started to ask questions. As I began to ponder my discourse, I thought about the daunting task of how to say something original [...]
// read moreAll social media gurus are liars
I’ve been re-reading the Seth Godin classic “All Marketers Are Liars” and, while it was written before social media gained such prominence, I’ve found it no less compelling today because of the valuable lessons he imparts. Godin’s point wasn’t that marketers are really liars, but that consumers choose to believe the stories that marketers are [...]
// read more10 steps to launching a new product using social media
Recently Mullen had a wonderful experience working with Olympus to launch its new E-P1, the world’s smallest interchangeable lens camera. This beautifully designed camera shoots great stills and HD video. As a content creating machine, it seemed the perfect product to bring to life in the social media space. After all, aren’t YouTube, Flickr and [...]
// read moreThis week’s featured Twitter user : @getolympus
Every week or two, mullen.com changes the featured Twitter feed on the right hand column of this page. For the last couple of weeks it’s been our CCO Edward Boches who heads up our social media operations. For the next two, it’s Michael Bourne, our in-house gadget freak who tweets for Olympus Imaging America, “the [...]
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