TV Ad
So, you want to make a viral video?
Why not? It’s cheap. Easy. You can put it on YouTube and not have to pay for any media. Wishful thinking. The fact is, you don’t determine what becomes viral. The consumer does. Creators, marketers, even YouTube itself are often surprised at what goes viral and what doesn’t. There’s no real formula or blueprint, and [...]
// read moreNational Grid: Turning a utility in a movement
Challenge: Establish National Grid as part of the solution to global warming Solution: Start a movement called the Power of Action that inspires customers to save energy Utilities are among the lowest-interest categories in advertising. The work is often boring, feel-good imagery. But for National Grid, Mullen transcended the category by creating a campaign that [...]
// read moreAd Council: Cracking down on buzzed driving
Challenge: Communicate the dangers of buzzed driving to young people Solution: Use comedy and the element of surprise in an unexpected way In the latest installment of Mullen’s Buzzed Driving Is Drunk Driving campaign, we show what happens when the party’s over. These ads are for anyone who’s ever said “I’m not drunk…just a little [...]
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