travel
La Quinta: If You Have to Wake Up, at Least Wake Up on the Bright Side
Challenge: Refresh La Quinta’s brand positioning to differentiate it from a sea of look-alike competitors. Solution: By being an antidote to negativity and stress, La Quinta can build an emotional bond with travelers. Let’s face it: Travel has become pretty stressful these days. Especially for business travelers, who shuffle around the country praying for upgrades [...]
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