Timberland
MITX awards and the “digital” agency
(first published on Creativity Unbound) Last night MITX put on its annual award show ceremony, celebrating the best digital and interactive work in New England. It’s always fun to be there as the show attracts everyone from ad agencies to digital shops, production companies, start-ups, VCs and social media agencies. Boston has a big, healthy [...]
// read moreMullen Chief Media Officer John Moore is an Ad Age Media Maven
Mullen’s commitment to keeping media and creative closely connected has been rewarded as our Chief Media Officer John Moore has been recognized as an Advertising Age Media Maven. As you’ll see in the Ad Age report, John was given this prestigious award based on his passion for media innovation, his major contributions to the agency’s [...]
// read moreAccelerating change – Mullen names new media services director
John Moore is a fast moving, intense guy. He’s a force of change in our agency always trying to push the limits of creativity and innovation in the use of media. John’s had his hands on a lot of the cool things we’ve done for Timberland, Ask.com and Match.com among others. We’re happy to announce [...]
// read moreIf an app launches in the forest will anyone use it?
Mullen’s mediahub has just added to the seemingly insane number of mobile apps with the launch of “Expedition Timberland,” a branded app for the iPhone/iTouch (went live on 9/10) and for the Blackberry Curve, Storm, Bold and Pearl (goes live on 9/21). We got into the branded mobile app game with eyes wide open. We [...]
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