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	<title>mullen.com &#187; the lost jacket</title>
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		<title>Mullen Bloggers Recap:  Posts from the Week of January 4th</title>
		<link>http://www.mullen.com/2010/01/mullen-bloggers-recap-week-of-january-4/</link>
		<comments>http://www.mullen.com/2010/01/mullen-bloggers-recap-week-of-january-4/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 15:23:58 +0000</pubDate>
		<dc:creator>Mullen</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Social Influence]]></category>
		<category><![CDATA[christian madden]]></category>
		<category><![CDATA[creativity unbound]]></category>
		<category><![CDATA[Edward Boches]]></category>
		<category><![CDATA[radian 6]]></category>
		<category><![CDATA[stuart foster]]></category>
		<category><![CDATA[the lost jacket]]></category>
		<category><![CDATA[the next great generation]]></category>

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		<description><![CDATA[There’s no shortage of fun, insightful, conversation inducing posts from Mullen bloggers last week.  Over at The Lost Jacket, Stuart Foster ponders the meaning and opportunity of “meta” content and shares some thoughts about the challenges that franchises encounter in localizing content.]]></description>
			<content:encoded><![CDATA[<p><a rel="lightbox-album" href="http://www.mullen.com/wp-content/uploads/2010/01/patriots.jpg"><img class="alignright size-full wp-image-3603" title="Superbowl" src="http://www.mullen.com/wp-content/uploads/2010/01/patriots.jpg" alt="" width="389" height="263" /></a>There’s no shortage of fun, insightful, conversation inducing posts from Mullen bloggers last week.  Over at The Lost Jacket, Stuart Foster ponders the meaning and opportunity of <a href="http://thelostjacket.com/marketing/meta-approaches-work" target="_blank">“meta” content</a> and shares some thoughts about the <a href="http://thelostjacket.com/community/social-franchise-integration" target="_blank">challenges that franchises encounter</a> in localizing content.</p>
<p>On his <a href="http://cmadden.posterous.com/" target="_blank">Posterous blog</a>, Christian Madden captures a couple of his favorite new technologies.</p>
<p>And at Creativity_Unbound, Edward Boches reminds us of <a href="http://edwardboches.com/creativity-calls-for-trust-trust-calls-for-play" target="_blank">the value of play</a>.  He also promises to start sharing more <a href="http://edwardboches.com/i%E2%80%99m-stealing-this-idea-from-chris-brogan" target="_blank">organized bookmarks</a> and recaps the research that inspired the<a href="http://edwardboches.com/cookies-can-hurt-you-and-other-reasons-to-do-research" target="_blank"> Rocky Biscuits buzz</a> in the UK last fall. If you want more, you can also check out his guest post at Radian 6’s blog regarding <a href="http://www.radian6.com/blog/2010/01/social-media-it%E2%80%99s-now-big-enough-to-rival-the-superbowl/" target="_blank">Pepsi’s withdrawal from the SuperBowl.</a> “In case it’s not obvious, this isn’t about bailing on the Superbowl.  It’s about embracing social media and understanding that when it comes to brands and products, customers now depend on each other to connect, share, learn and discover.”</p>
<p>Finally, if you haven’t yet checked out <a href="http://www.thenextgreatgeneration.com/" target="_blank">The Next Great Generation,</a> you might want to. The blog, crowdsourced from a staff of Gen Y writers all across the country, posts new content daily and this week has two young reporters sending dispatches from CES.   Enjoy.</p>
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		<title>Mullen Bloggers Recap:  week of November 2</title>
		<link>http://www.mullen.com/2009/11/mullen-bloggers-recap-week-of-november-2/</link>
		<comments>http://www.mullen.com/2009/11/mullen-bloggers-recap-week-of-november-2/#comments</comments>
		<pubDate>Sun, 08 Nov 2009 20:17:21 +0000</pubDate>
		<dc:creator>Mullen</dc:creator>
				<category><![CDATA[Mullen]]></category>
		<category><![CDATA[Social Influence]]></category>
		<category><![CDATA[bourne social]]></category>
		<category><![CDATA[communications catalyst]]></category>
		<category><![CDATA[creativity unbound]]></category>
		<category><![CDATA[david mullen]]></category>
		<category><![CDATA[Edward Boches]]></category>
		<category><![CDATA[michael bourne]]></category>
		<category><![CDATA[microsite]]></category>
		<category><![CDATA[mullenbloggers]]></category>
		<category><![CDATA[phoenix suns]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[stuart foster]]></category>
		<category><![CDATA[the lost jacket]]></category>

		<guid isPermaLink="false">http://www.mullen.com/?p=2972</guid>
		<description><![CDATA[This is our first weekly update recapping what Mullen’s bloggers have been talking about in case you missed them, or didn&#8217;t realize we had so many bloggers. We&#8217;ll try to make this a regular addition to our Mullen blog. At Creativity_Unbound, CCO Edward Boches wrote a piece inspired by R/GA’s Bob Greenberg titled “Everything starts [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="lightbox-album" href="http://www.mullen.com/wp-content/uploads/2009/11/Picture-111.png"><img class="alignright size-full wp-image-2976" title="Picture 11" src="http://www.mullen.com/wp-content/uploads/2009/11/Picture-111.png" alt="Picture 11" width="460" height="209" /></a>This is our first weekly update recapping what Mullen’s bloggers have been talking about in case you missed them, or didn&#8217;t realize we had so many bloggers. We&#8217;ll try to make this a regular addition to our Mullen blog.</p>
<p>At <a href="http://edwardboches.com/">Creativity_Unbound</a>, CCO Edward Boches wrote a <a href="http://edwardboches.com/everything-starts-with-the-consumer">piece </a>inspired by R/GA’s Bob Greenberg titled “Everything starts with the consumer.” The post suggests that if you start with the consumer, you’re more likely to build applications, communities and platforms that live beyond the campaign.  Edward also <a href="http://edwardboches.com/does-the-world-really-need-another-blog">announced</a> a new social media project called <a href="http://www.thenextgreatgeneration.com/">The Next Great Generation.</a> Still in beta, TNGG is a blog/magazine completely powered by the Millennial Generation.</p>
<p>From our Winston office, David Mullen who blogs at Communication Catalyst posted a <a href="http://www.davidwmullen.com/2009/11/06/what-the-phoenix-suns-can-teach-your-brand-about-using-twitter/">video interview </a>with the Phoenix Suns Jeramie McPeek on the team’s use of Twitter.</p>
<p>Michael Bourne, who sounds off at<a href="http://bournesocial.com/?p=640"> Bourne Social</a>, got a  lot of buzz for his comparative review of Radian 6 and Techrigy’s SM2.  Michael analyzes <a href="http://bournesocial.com/?page_id=643">functionality</a>, ease-of-use and price.  Pretty good stuff and a small example of of our growing determination to measure all of our social media efforts more accurately.</p>
<p>And finally, Stuart Foster, whose The Lost Jacket is a mini-phenomenon in itself, suggests ways to <a href="http://thelostjacket.com/marketing/microsite-integration-social-retention">integrate a microsite </a>into social media.  He offers up ideas on sharing content, creating relevant streams, and properly re-directing your URL.</p>
<p>Check them out. Let us know what you think. And keep in mind, these blogs represent the views of the individuals writing them, not necessarily those of Mullen.</p>
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