Technology
Are you ready to GoMo?
Over the past few months, it’s been my privilege to work on Mullen’s latest collaboration with Google: GoMo. It’s been an amazing experience to work with such a large and forward-thinking company, and to see their vision for the future of the web. GoMo is an initiative that aims to help businesses build mobile-friendly websites. [...]
// read moreSocial media fatigue and the challenge for brands
You finally have Facebook working. You’re interacting on Twitter. You’ve got company blogs. And your social media staff or your agency has set you up with dashboards, a conversation strategy and analytics to measure everything from engagement, traffic and word-of-mouth. But now there’s Instagram. Brands like Burberry and Olympus (a Mullen client) are getting more and [...]
// read moreThe Stuff of Life – first thoughts from TEDGlobal in Edinburgh, Scotland
Having just returned from an intensive week of 18-minute sparks of innovation, I can say that TEDGlobal was far more than a conference. It was a community of intellectuals, thought-leaders and, above all, doers from every discipline: medicine, science, business, philanthropy and government. If the world needs help solving its problems, I’m fairly certain this [...]
// read moreThe 3D Craze…is it here for good?
When one of my favorite pastimes is morphing, I take note. I’m specifically talking about the 3D craze. 3D movies have been around since the 1950s, but newer technology and advanced special effects are helping 3D movies become more mainstream. With movies making billions like Avatar (making $2.5B worldwide) and Alice in Wonderland (making $116M [...]
// read more
