Super Bowl TV commercials
It’s Game Day at Brand Bowl 2012
OK football and TV advertising fans, the game day edition of Brand Bowl 2012 is live. Mullen and Boston.com together have launched Brand Bowl 2012, a social media event using Salesforce Radian6 to analyze the Twitter commentary and rate the most popular and disastrous Super Bowl TV commercials. Realizing how social media has changed the [...]
// read moreChrysler wins BrandBowl2011- best advertiser on the Super Bowl telecast according to Twitter users
According to the 300,000+ tweets monitored by BrandBowl2011, Chrysler was the most effective brand to advertise on the Super Bowl telecast on the FOX Network this year. Cars.com was the least effective Super Bowl advertiser, according to the results (which were compiled immediately upon the game’s conclusion). Chrysler won with a powerful two-minute long [...]
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