social media

TweetSwell — the newest player in Twitter applications

It’s hard not to get your feelings hurt when someone un-follows you on Twitter. Just like being un-friended on Facebook, it feels like an undeserved snub. As many who work in social media know, it especially hurts when it’s your job to gain followers for a client.
Twitter is like a more-manic version of Facebook networking [...]

Mirror marketing

Shakespeare wrote that the purpose of art is to “hold the mirror up to nature.” In the Bard’s plays we see on stage a reflection of ourselves, and that’s how he created timeless art. I’ve been struggling to find the right metaphor to explain the art of social media marketing to clients, colleagues, even my [...]

Blogging in the Alleghenies – a social media adventure

Navigating the ever-changing waters of social media marketing is becoming more challenging by the day. Apple recently announced the 100,000th app for the iPhone. A study from the Association of National Advertisers revealed that two thirds of marketers have now used social media in some capacity. Some brands have even chosen to market exclusively through [...]

Mullen Bloggers Recap: week of November 9

Mullen bloggers pumped out more than a few good pieces this week. In case you missed them over at Creativity_Unbound, Edward Boches offered a slightly revised version of his column published in this month’s Communication Arts Design Annual titled “Social media changes everything except the need for creativity.” He also introduced us to Martin Wattenberg’s [...]

Mullen Bloggers Recap: week of November 2

This is our first weekly update recapping what Mullen’s bloggers have been talking about in case you missed them, or didn’t realize we had so many bloggers. We’ll try to make this a regular addition to our Mullen blog.
At Creativity_Unbound, CCO Edward Boches wrote a piece inspired by R/GA’s Bob Greenberg titled “Everything starts with [...]

Social is everywhere and nowhere

I was asked to sit on a social media panel last week and each of the three panelists had to provide a five to eight minute opening before the moderator and audience started to ask questions. As I began to ponder my discourse, I thought about the daunting task of how to say something original [...]

Game changing questions for service marketers

While working with our service-industry clients to assess their brand and business-building strategies and programs, typically we begin by asking some potentially game-changing questions:

What’s your plan for branding from the inside out? Are your employees steeped in the brand? They better be, because the strongest service brands today are built on an employee base that [...]

5 Steps to Social Measurement Success

There’s a lot of excitement and optimism around social media’s potential for marketers – it’s where some attractive audience segments are starting to amass after all – but, just like any marketing medium, measurement is a critical component to success.
Social media measurement is quite immature – just as Web analytics was back in the mid-1990s [...]

Is your brand becoming irrelevant?

“You may not like change, but you’ll like irrelevance even less.”
That’s the quote in the emerging media room of our Boston office, a place where you can get a taste of how rapidly the marketing landscape is changing and the tremendous opportunities for brands to connect with consumers in new ways.
For some, the lightning speed [...]

10 steps to launching a new product using social media

Recently Mullen had a wonderful experience working with Olympus to launch its new E-P1, the world’s smallest interchangeable lens camera.  This beautifully designed camera shoots great stills and HD video.  As a content creating machine, it seemed the perfect product to bring to life in the social media space.  After all, aren’t YouTube, Flickr and [...]