Simplicity
There’s brilliance in simplicity: the rule of one, two or three
It’s a complicated world. There’s a lot at stake. And the last thing a brand needs is an overly convoluted positioning idea. Let’s be honest, complexity is so yesterday. Today’s new brilliant is simplicity. That’s what a brand needs to win. But why’s being simple, so brilliant? It’s because in an undifferentiated world, being clear [...]
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