recession
Dear CMO – suggestions for navigating the turnaround
Dear CMO, You have weathered the economic storm. You were probably caught flat-footed by the recession, but now you sense the light at the end of the tunnel. Business and consumer confidence indices are improving although the US unemployment rate is still high. There is optimism in the air. You have cleared deadwood within your [...]
// read moreThe top 5 Ways women will forever spend differently
Accept that women will forever spend differently. Less is more. In stuff and spending. Women who used to live by the “more-more-more” mantra are today behaving more responsibly when it comes to money. They’re re-imagining the American dream and taking both old-fashioned frugality and fringe creative consumption mainstream. There’s no use hoping things will “go [...]
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