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	<title>mullen.com &#187; Randy Carfagno</title>
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		<title>First Zappos spot breaks</title>
		<link>http://www.mullen.com/2010/03/first-zappos-spot-breaks/</link>
		<comments>http://www.mullen.com/2010/03/first-zappos-spot-breaks/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 17:32:03 +0000</pubDate>
		<dc:creator>Mullen</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<category><![CDATA[Aaron Duffy]]></category>
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		<category><![CDATA[Randy Carfagno]]></category>
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		<category><![CDATA[Zappets]]></category>
		<category><![CDATA[Zappos]]></category>
		<category><![CDATA[Zappos TV commercial]]></category>

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		<description><![CDATA[The first TV spot in the new Zappos campaign from Mullen has launched. The spot is based on an actual call with a Zappos customer service representative &#8211; yes, that&#8217;s a real Zappos employee named Tom on the line doling out the happiness. We&#8217;ll keep sharing new creative from the campaign as it breaks. There&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p>The first TV spot in the new Zappos campaign from Mullen <a href="http://www.facebook.com/zappos?v=app_4949752878" target="_blank">has launched</a>. The spot is based on an actual call with a Zappos customer service representative &#8211; yes, that&#8217;s a real Zappos employee named Tom on the line doling out the happiness.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/UJOpWDR8MZ0&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/UJOpWDR8MZ0&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>We&#8217;ll keep sharing new creative from the campaign as it breaks. There&#8217;s more TV, print, online, <a href="http://twitter.com/Zappos" target="_blank">social</a> and even airport bins to follow. Please have a look at <a href="http://www.nytimes.com/2010/03/05/business/media/05adco.html" target="_blank">Stuart Elliott&#8217;s column in the NY Times</a> if you want to know more about the campaign.</p>
<p>There are many people to acknowledge for their contributions. Please take a look at the full list of credits on <a href="http://www.youtube.com/watch?v=UJOpWDR8MZ0" target="_blank">Mullen&#8217;s YouTube channel</a>. Special thanks to <a href="http://motionographer.com/tag/aaron-duffy/" target="_blank">Aaron Duffy (same guy who directed Google&#8217;s Parisian Love)</a> and <a href="http://www.specialguest.tv/" target="_blank">Special Guest</a> for his directorial and their production work.  Special thanks also to puppeteer<a href="http://www.randycarfagnoproductions.com/" target="_blank"> Randy Carfagno</a> for making the Zappets. Biggest thanks of all to the <a href="http://about.zappos.com/" target="_blank">incredibly nice employees of Zappos</a> who inspired this work.</p>
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