Radian6
BrandBowl – complete rankings of the brands on Super Bowl XLIV
Mullen and Radian6 wanted to share the final rankings of all the brands that were evaluated in BrandBowl2010.
The rankings below were captured during the period of 6:00 – 11:00 PM eastern time on Super Sunday (that was game time). The methodology we used to calculate the rankings is explained on the BrandBowl site. The rankings [...]
How to win the BrandBowl
Doritos, Google and Focus on the Family.
They were the three brands left standing on the podium at the conclusion of BrandBowl2010. Why you ask? Isn’t it obvious, I say? Simplicity. Buzz. And dialogue.
Of course, we all know pulling off effective campaigns is a lot harder than it looks. It’s much easier to be an armchair [...]
The ultimate Twitter/SuperBowl experience, brought to you by Mullen and Radian6
Let’s face it, if you’re in advertising you watch the Super Bowl primarily for the ads. In fact that’s why a lot of people watch the game. And what’s better than watching the ads? That’s right. Talking about them. Playing armchair critic. Comparing your opinions to those of the millions of other eager ad analysts [...]
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