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Are you up to speed on mobile?
With the surfeit of mobile news over the past two weeks it seemed appropriate to write a quick piece on some of the key dynamics that continue to propel this platform to the forefront of the marketing psyche. The perfect way to illuminate the importance of this new medium was when Apple passed Microsoft a [...]
// read moreIf an app launches in the forest will anyone use it?
Mullen’s mediahub has just added to the seemingly insane number of mobile apps with the launch of “Expedition Timberland,” a branded app for the iPhone/iTouch (went live on 9/10) and for the Blackberry Curve, Storm, Bold and Pearl (goes live on 9/21). We got into the branded mobile app game with eyes wide open. We [...]
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