A new success metric for magazines
In an effort to fight for their share of ad spend, one of the world’s biggest publishers of consumer magazines, Meredith Corp., is working with Nielsen to provide a new ROI program called Meredith Engagement Dividend. The goal of this partnership is to demonstrate magazines’ contribution and accountability by linking print advertising directly to product [...]
// read moreNew England Aquarium: Shaaaaks invade Boston
Challenge: Promote the Aquarium’s Sharks and Rays exhibit on a guppy-sized budget Solution: Use local landmarks for maximum impact Not since Jaws was filmed on Martha’s Vineyard has there been so much buzz about sharks in New England. We launched this campaign for the New England Aquarium during prime swim season. Print and outdoor work [...]
// read moreBig Ideas from tiny details
Next time you see a brand’s marketing, ask yourself “Does it ring true?” When marketing is at its best, the brand and the advertising behave as one, and client and agency are perfectly aligned in making it happen. The brand itself should set this harmony in motion: the campaign amplifies what’s already there. With our [...]
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