PR
Social media fatigue and the challenge for brands
You finally have Facebook working. You’re interacting on Twitter. You’ve got company blogs. And your social media staff or your agency has set you up with dashboards, a conversation strategy and analytics to measure everything from engagement, traffic and word-of-mouth. But now there’s Instagram. Brands like Burberry and Olympus (a Mullen client) are getting more and [...]
// read moreThe Day Baby Was Born
In September 2010, Mullen’s Tommee Tippee client issued a challenge: come up with a game-changing digital idea that engages new and expectant moms in an emotional way and drives purchase consideration. After 10 months of tireless devotion, The Day Baby Was Born has finally launched. With this site, leveraging the intimate connection between mom and [...]
// read moreDudes in boxers & ties all over America
The Mullen NC office caused a jolt in a bunch of big cities this morning when they dispatched a bunch of dudes in boxers & ties on to the streets of Boston, NYC, Seattle D.C. and seven other U.S. cities to promote the Men’s Wearhouse National Suit Drive. The promotion asks people to “Give the [...]
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