Performance Strategy
A new success metric for magazines
In an effort to fight for their share of ad spend, one of the world’s biggest publishers of consumer magazines, Meredith Corp., is working with Nielsen to provide a new ROI program called Meredith Engagement Dividend. The goal of this partnership is to demonstrate magazines’ contribution and accountability by linking print advertising directly to product [...]
// read moreShow me the impact
As the only analytics representative at the Boulder Digital Works (BDW) this August, my experience and takeaway was unique. It reinforced why I think digital media is the best communication medium in which to have a conversation with the customer. Some my favorite creative examples I saw at BDW were Yahoo! Bus Stop Derby & [...]
// read moreSocial media fatigue and the challenge for brands
You finally have Facebook working. You’re interacting on Twitter. You’ve got company blogs. And your social media staff or your agency has set you up with dashboards, a conversation strategy and analytics to measure everything from engagement, traffic and word-of-mouth. But now there’s Instagram. Brands like Burberry and Olympus (a Mullen client) are getting more and [...]
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