Olympus
10 steps to launching a new product using social media
Recently Mullen had a wonderful experience working with Olympus to launch its new E-P1, the world’s smallest interchangeable lens camera. This beautifully designed camera shoots great stills and HD video. As a content creating machine, it seemed the perfect product to bring to life in the social media space. After all, aren’t YouTube, Flickr and [...]
// read moreThis week’s featured Twitter user : @getolympus
Every week or two, mullen.com changes the featured Twitter feed on the right hand column of this page. For the last couple of weeks it’s been our CCO Edward Boches who heads up our social media operations. For the next two, it’s Michael Bourne, our in-house gadget freak who tweets for Olympus Imaging America, “the [...]
// read moreWill it blend? Part two
That nutty Blendtec guy is at it again stuffing expensive cameras into his blender to see what’ll happen. Confession: Mullen made him do it. It’s the focal-point of an all-out social media launch for the Olympus E-P1, a snazzy new device that is the world’s smallest digital SLR and HD video camera all-in-one. Get the [...]
// read moreWho needs a Hollywood celebrity when you can work with Tom Dickson?
Historically when an ad agency wanted a big celebrity to be in one of its commercials it went to Hollywood. Sure, we’ve done that, too. But we think it’s more innovative to be one of the first agencies to explore the new celebrities emerging in the digital space. So for our [...]
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