Nielsen
A new success metric for magazines
In an effort to fight for their share of ad spend, one of the world’s biggest publishers of consumer magazines, Meredith Corp., is working with Nielsen to provide a new ROI program called Meredith Engagement Dividend. The goal of this partnership is to demonstrate magazines’ contribution and accountability by linking print advertising directly to product [...]
// read moreWild west video
The mind-numbing proliferation of digital video has marketers in a frenzy to recover lost TV eyeballs and keep track of digital consumption through advances in measurement. Let’s ponder the landscape; by 2013, 188 million people in the U.S. will view online video at least once a month with over 80% of all users engaging and [...]
// read moreGaming – Are brands missing a big opportunity?
There is still a misperception that gaming is a niche medium that reaches a niche audience. To put it bluntly, nothing could be farther from the truth. Gaming is huge and cuts across all demographics. In fact, Nielsen is now calling this channel the 5th network. The Nielsen data shows that consumers spend around 64 [...]
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