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	<title>mullen.com &#187; next great generation</title>
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		<title>FutureM &#8211; huge technology, media, marketing event in Boston</title>
		<link>http://www.mullen.com/2011/08/futurem-huge-technology-media-marketing-event-in-boston/</link>
		<comments>http://www.mullen.com/2011/08/futurem-huge-technology-media-marketing-event-in-boston/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 20:57:00 +0000</pubDate>
		<dc:creator>Mullen</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Ideas & Innovation]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Cindy Gallop]]></category>
		<category><![CDATA[Edward Boches]]></category>
		<category><![CDATA[Farrah Bostic]]></category>
		<category><![CDATA[Frank Rose]]></category>
		<category><![CDATA[FutureM]]></category>
		<category><![CDATA[Kristen Cavallo]]></category>
		<category><![CDATA[MITX]]></category>
		<category><![CDATA[next great generation]]></category>
		<category><![CDATA[Rishad Tobaccowala]]></category>

		<guid isPermaLink="false">http://www.mullen.com/?p=8442</guid>
		<description><![CDATA[4G; Advanced Web Analytics; Community Management; Content Strategy; Customer Insight; Data Visualization; Digital Advertising + Rich Media; Digital Media Startups; E-commerce; Future of TV; Geolocation; Mobile Advertising; Mobile Commerce; Online Video; Social Media; Trends in Web Design; User Experience + Design. Are any of these topics on your mind, impacting your business?  Then we implore [...]]]></description>
			<content:encoded><![CDATA[<p>4G; Advanced Web Analytics; Community Management; Content Strategy; Customer Insight; Data Visualization; Digital Advertising + Rich Media; Digital Media Startups; E-commerce; Future of TV; Geolocation; Mobile Advertising; Mobile Commerce; Online Video; Social Media; Trends in Web Design; User Experience + Design.</p>
<p>Are any of these topics on your mind, impacting your business?  Then we implore you to come to <a href=" http://futurem.org/" target="_blank">FutureM</a>, an intellectual marketing mash-up in Boston, September 12 &#8211; 15.  All of these subjects will be discussed and debated by some of the brightest thinkers in technology, media, academia and marketing.</p>
<p>It&#8217;s the Boston equivalent of <a title="SXSW" href="http://sxsw.com/" target="_blank">SXSW</a> and <a title="TED" href="http://www.ted.com/" target="_blank">TED</a> and this video gives you a taste of what to expect.</p>
<p><iframe src="http://www.youtube.com/embed/7Hso1WiEF0M" frameborder="0" width="560" height="345"></iframe></p>
<p>There are quite a few events to choose from. Here are some that we&#8217;re particularly excited about:</p>
<p><a rel="lightbox-album" href="http://www.mullen.com/wp-content/uploads/2011/08/Edward-Group.jpg"><img class="alignright size-medium wp-image-8446" title="Edward Group" src="http://www.mullen.com/wp-content/uploads/2011/08/Edward-Group-300x200.jpg" alt="" width="300" height="200" /></a><span style="text-decoration: underline;"><strong><a href="https://register03.exgenex.com/Attendee/productdescription.aspx?C=70000087&amp;S=10000004&amp;P=0705070457" target="_blank">Start Something: Speed Networking for Innovators and Aspiring Change-Makers</a></strong></span><br />
A rare opportunity for Gen Y entrepreneurs or aspiring &#8220;creators&#8221; to meet with C-level execs for advice, dialog, interaction. Gen Y up-and-comers will get a chance to vet ideas, make connections, interact with founders and entrepreneurs. Organized by <a href="http://www.thenextgreatgeneration.com/" target="_blank">The Next Great Generation</a>, innovators on call include:</p>
<div>
<ul>
<li><a href="http://www.volitioncapital.com/portfolio/team.cgi/5/69/" target="_blank">Sean Belka, Organizer, TEDx Boston</a></li>
<li><a href="http://twitter.com/#!/BostonLisaD" target="_blank">Lisa Desisto, General Manager, Boston.com</a></li>
<li><a href="http://www.linkedin.com/pub/danielle-duplin/3/999/6b" target="_blank">Danielle Duplin, Curator, TEDx Boston</a></li>
<li><a href="http://twitter.com/#!/pistachio" target="_blank">Laura Fitton, Founder &amp; CEO, oneforty</a></li>
<li><a href="http://www.linkedin.com/pub/marc-gallucci/5/630/5b3" target="_blank">Marc Gallucci, CEO, TAUNTR</a></li>
<li><a href="http://styleboston.tv/1821/power-player-joe-grimaldi-2/" target="_blank">Joe Grimaldi, CEO, Mullen</a></li>
<li><a href="http://www.linkedin.com/in/jharthorne" target="_blank">John Harthorne, Co-Founder &amp; CEO, MassChallenge</a></li>
<li><a href="http://www.linkedin.com/pub/diane-hessan/7/845/211" target="_blank">Dianne Hessen, President &amp; CEO, Communispace</a></li>
<li><a href="http://www.linkedin.com/in/lisahickeycreative" target="_blank">Lisa Hickey, CEO &amp; Publisher, Good Men Project</a></li>
<li><a href="http://www.employment.harvard.edu/insideharvard/people/profilejullianne.shtml" target="_blank">Julianne Idlet</a>, Founder, <a href="http://www.cyclekids.org/" target="_blank">Cycle Kids</a></li>
<li><a href="http://www.nbvp.com/team/dayna-grayson" target="_blank">Dayna Grayson, Principal, North Bridge Venture Partners</a></li>
<li><a href="http://twitter.com/#!/jeffjaner" target="_blank">Jeff Janer, Co-Founder &amp; CEO, SpringPad</a></li>
<li><a href="http://twitter.com/#!/zachbraiker" target="_blank">Zach Braiker, CEO, Refine &amp; Focus</a></li>
<li><a href="http://www.linkedin.com/in/julespieri" target="_blank">Jules Pieri, Founder &amp; CEO, Daily Grommet</a></li>
<li><a href="http://en.wikipedia.org/wiki/Greg_Selkoe" target="_blank">Greg Selkoe, Founder &amp; CEO, Karmaloop</a></li>
<li><a href="http://www.linkedin.com/pub/rob-weisberg/0/a83/b67" target="_blank">Robert Weisberg, Chief Marketing Officer, Zipcar</a></li>
</ul>
</div>
<div>
<div>
<p><span style="text-decoration: underline;"><a href="https://register03.exgenex.com/Attendee/productdescription.aspx?C=70000087&amp;S=10000004&amp;P=0610060349" target="_blank"><strong><br />
From Neo to Trinity: The Matrix Reinvented</strong></a></span><br />
If you&#8217;re up for a hands-on, blow shit up, hack the status quo, subvert a world where the default setting is always male, and reinvent the Matrix to be as much about Trinity as it is about <strong></strong>Neo – you&#8217;re not gonna want to miss this one. Debate with <a href="http://cindygallop.com/" target="_blank">Cindy Gallop</a> why <a href="http://www.shirky.com/" target="_blank">Clay Shirky</a> never mentions anywhere in his book the spectacular amount of cognitive surplus that&#8217;s spent on watching online porn.<strong><a rel="lightbox-album" href="http://www.mullen.com/wp-content/uploads/2011/08/Future-M-new-team.jpg"><img class="alignleft size-medium wp-image-8528" title="Future M new team" src="http://www.mullen.com/wp-content/uploads/2011/08/Future-M-new-team-300x300.jpg" alt="" width="240" height="240" /></a></strong> The speakers <strong></strong>for this one are <a href="http://twitter.com/#%21/farrahbostic" target="_blank">Farrah Bostic</a>, Founder, Near Future Media, <a href="http://mobile.twitter.com/brennahanly" target="_blank">Brenna Hanly</a>, Connections Planner and Mobile Catalyst, Mullen and the aforementioned Cindy Gallop, Founder &amp; CEO, <a href="http://ifwerantheworld.com/" target="_blank">If We Ran The World</a>.</p>
</div>
</div>
<p><span style="text-decoration: underline;"><strong><a href="https://register03.exgenex.com/Attendee/productdescription.aspx?C=70000087&amp;S=10000004&amp;P=0613123407" target="_blank"><br />
Digital Media Convergence: Startups, VCs &amp; Agencies</a></strong></span><br />
Traditional media outlets are struggling to implement successful digital media strategies and there is a new wave of media startups paving the way in news consumption. Dive into how advertisers are keeping up with digital news. What is effective, what is not? Learn from new media startups, digital agencies and venture capitalists on what to look for in the new media realm. The event partner for this is BostInnovation and <a href="http://edwardboches.com/" target="_blank">Mullen&#8217;s Chief Innovation Officer Edward Boches</a> will be one of the featured panelists.</p>
<p><span style="text-decoration: underline;"><strong><a href="https://register03.exgenex.com/Attendee/productdescription.aspx?C=70000087&amp;S=10000004&amp;P=ON" target="_blank">Opening night</a> with:</strong></span></p>
<ul>
<li>Cannes Lion Festival speaker and Director of <em><a href="http://www.contagiousmagazine.com/" target="_blank">Contagious</a></em> &#8211; <a href="http://twitter.com/#%21/JessGreenwood" target="_blank">Jessica Greenwood</a></li>
<li>The SVP, Marketing for ESPN and one of <a href="http://www.fastcompany.com/most-creative-people/2011/carol-kruse-espn" target="_blank">Fast Company&#8217;s 100 Most Creative People in Business &#8211; Carol Kruse</a><a rel="lightbox-album" href="http://www.mullen.com/wp-content/uploads/2011/08/presetersopeningfuturem.jpg"><img class="alignright size-medium wp-image-8495" title="presetersopeningfuturem" src="http://www.mullen.com/wp-content/uploads/2011/08/presetersopeningfuturem-300x296.jpg" alt="" width="240" height="237" /></a></li>
<li><em>Wired Magazine</em> contributor and <a href="http://artofimmersion.com/" target="_blank">Author of <em>The Art of Immersion</em> &#8211; Frank Rose</a></li>
<li>Chief Innovation Officer for VivaKi &#8211; <a href="http://twitter.com/#%21/rishadt" target="_blank">Rishad Tobaccowala</a></li>
</ul>
<p>Created by the Massachusetts Innovation &amp; Technology Exchange (<a href="http://mitx.org/">MITX</a>), the nation’s largest nonprofit trade association for the Internet business and marketing industry industry – and a group of leading marketing thinkers, FutureM’s 2010 debut attracted over 3,000 attendees to more than 50 events and programs. The inspiration for the event came from the distinct nature of the Massachusetts community: a thriving ecosystem of innovators in media, technology and marketing, fueled by a rich pipeline of next-generation leaders in the area’s schools.</p>
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		<title>Mullen Bloggers Recap:  week of November 9</title>
		<link>http://www.mullen.com/2009/11/mullen-bloggers-recap-week-of-november-9/</link>
		<comments>http://www.mullen.com/2009/11/mullen-bloggers-recap-week-of-november-9/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 13:07:08 +0000</pubDate>
		<dc:creator>Mullen</dc:creator>
				<category><![CDATA[Mullen]]></category>
		<category><![CDATA[communication arts]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Millennials]]></category>
		<category><![CDATA[mullen bloggers]]></category>
		<category><![CDATA[next great generation]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.mullen.com/?p=3012</guid>
		<description><![CDATA[Mullen bloggers pumped out more than a few good pieces this week. In case you missed them over at Creativity_Unbound, Edward Boches offered a slightly revised version of his column published in this month’s Communication Arts Design Annual titled “Social media changes everything except the need for creativity.” He also introduced us to Martin Wattenberg&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://edwardboches.com/social-media-changes-everything-except-the-need-for-creativity"><img class="alignright size-full wp-image-3013" title="Picture 9" src="http://www.mullen.com/wp-content/uploads/2009/11/Picture-9.png" alt="Picture 9" width="244" height="184" /></a>Mullen bloggers pumped out more than a few good pieces this week. In case you missed them over at Creativity_Unbound, Edward Boches offered a slightly revised version of his column published in this month’s Communication Arts Design Annual titled <a href="http://edwardboches.com/social-media-changes-everything-except-the-need-for-creativity">“Social media changes everything except the need for creativity.”</a> He also introduced us to Martin Wattenberg&#8217;s <a href="http://edwardboches.com/where-do-you-want-to-be-touched">data visualization</a> techniques and the suggestion that this rapidly developing means of communication offers us all kinds of opportunity for research and engagement.</p>
<p>At The Lost Jacket, Stuart Foster gave his opinion on exactly <a href="http://thelostjacket.com/public-relations/glass-cage-emotion">what a blog should</a> be, whether for a company or an individual, and posed some of his own predictions about <a href="http://thelostjacket.com/advertising/open-closed">ad engagement </a>and measurement on the open web.</p>
<p>And finally, Mullen writers contributed to the new, buzzworthy <a href="http://www.thenextgreatgeneration.com/">The Next Great Generation</a>.  Brenna Hanley shared her personal <a href="http://www.thenextgreatgeneration.com/2009/11/09/tweets-sale/  ">rejection of paid tweets</a>.  And Jason Potteiger posited his thoughts on the <a href="http://www.thenextgreatgeneration.com/2009/11/10/millennials-brands/">15 ways Millennials think about brands.</a></p>
<p>Enjoy.</p>
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