New England Aquarium
Seven questions with a seal/athlete/Boston superstar
You rarely do endorsements/ads. Why now?
I’ve always been about the game. I was brought up being told no seal is bigger than the game. So I just felt putting myself out there to sell sports drinks, shoes, or deodorant would be selfish. Since I wouldn’t know what to do with any of them.
The New England [...]
Live Blue: a simple way to preserve endangered oceans
From our perch at 40 Broad Street in Boston Mullen has a lovely view out to the New England Aquarium and Boston Harbor. We’re constantly reminded of the great oceans in the distance and compelled to do something to preserve this precious natural resource. In partnership with the Aquarium we’ve just launched “Live Blue,” a [...]
// read moreNew England Aquarium: Shaaaaks invade Boston
Challenge: Promote the Aquarium’s Sharks and Rays exhibit on a guppy-sized budget
Solution: Use local landmarks for maximum impact
Not since Jaws was filmed on Martha’s Vineyard has there been so much buzz about sharks in New England. We launched this campaign for the New England Aquarium during prime swim season. Print and outdoor work featured sharks [...]
