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	<title>mullen.com &#187; NBC</title>
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	<description>The latest info from Mullen Advertising</description>
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		<title>Takeaways from the Network Upfronts</title>
		<link>http://www.mullen.com/2010/06/takeaways-from-the-network-upfronts/</link>
		<comments>http://www.mullen.com/2010/06/takeaways-from-the-network-upfronts/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 14:59:57 +0000</pubDate>
		<dc:creator>Boon Yap</dc:creator>
				<category><![CDATA[MediaHUB]]></category>
		<category><![CDATA[Mullen]]></category>
		<category><![CDATA[CBS]]></category>
		<category><![CDATA[Fox]]></category>
		<category><![CDATA[Hawaii Five-O]]></category>
		<category><![CDATA[Modern Family]]></category>
		<category><![CDATA[NBC]]></category>
		<category><![CDATA[Network Upfronts]]></category>
		<category><![CDATA[Stanley Tools]]></category>
		<category><![CDATA[Turner]]></category>
		<category><![CDATA[William Shatner]]></category>

		<guid isPermaLink="false">http://www.mullen.com/?p=4888</guid>
		<description><![CDATA[Let the buying begin. Ad Age reports that the first Upfront deals are breaking. As expected it’s going to be fast and furious. The Upfront presentations were noticeably streamlined with ABC, CBS &#38; Turner all laying claiming to #1 status. Happily, the Networks showed they were willing to spend in pursuit of quality programming. In [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="lightbox-album" href="http://www.mullen.com/wp-content/uploads/2010/06/S-my-Dad-Says-Large.jpg"><img class="size-medium wp-image-4892 alignright" title="S# ! my Dad Says (Large)" src="http://www.mullen.com/wp-content/uploads/2010/06/S-my-Dad-Says-Large-300x200.jpg" alt="" width="300" height="200" /></a>Let the buying begin. <a href="http://adage.com/upfront2010/article?article_id=144167" target="_blank">Ad Age</a> reports that the first Upfront deals are breaking. As expected it’s going to be fast and furious. The Upfront presentations were noticeably streamlined with ABC, CBS &amp; Turner all laying claiming to #1 status. Happily, the Networks showed they were willing to spend in pursuit of quality programming. In light of last year’s Leno debacle, more investment in scripted programming was evident. Unfortunately, much of what was offered did not look particularly fresh, or innovative. Preview clips are on <a href="http://livefeed.hollywoodreporter.com/player.html" target="_blank">Hollywood Reporter</a>.</p>
<p><strong>Additional observations:</strong></p>
<ul>
<li>Dramas are back in full force, and sitcoms are also back in vogue also (thanks to the ongoing success of ABC&#8217;s <a href="http://abc.go.com/shows/modern-family" target="_blank"><em>Modern Family</em></a>).</li>
<li>Revolving-door stars &#8211; <a href="http://hollywoodinsider.ew.com/2010/05/12/breaking-abc-picks-up-no-ordinary-family-starring-michael-chiklis/" target="_blank">Michael Chiklis</a>, <a href="http://blog.zap2it.com/frominsidethebox/2010/05/william-shatner-makes-tv-history-with-my-dad-says.html" target="_blank">William Shatner</a>, <a href="http://smallscreenscoop.com/dana-delany-body-of-proof/37631/" target="_blank">Dana Delany</a>, <a href="http://blogs.wsj.com/speakeasy/2010/05/17/nbcs-the-event-black-presidents-and-national-disasters/" target="_blank">Blair Underwood</a>, <a href="http://www.hotmommagossip.com/2010/05/17/jimmy-smits-returns-to-star-in-new-nbc-drama/" target="_blank">Jimmy Smits</a>, <a href="http://www.reuters.com/article/idUSTRE64I6A520100519" target="_blank">Tom Selleck</a>, <a href="http://justjared.buzznet.com/2010/05/07/becki-newton-love-bites/" target="_blank">Becki Newton</a>, <a href="http://blogs.orlandosentinel.com/entertainment_tv_tvblog/2010/05/what-are-nbcs-favorites-for-next-fall-look-at-the-event-chase.html" target="_blank">Jason Ritter</a> and <a href="http://www.eonline.com/uberblog/watch_with_kristin/b181793_island_keeping_daniel_dae_kim.html" target="_blank">Daniel Dae Kim</a> all made appearances in new character incarnations.</li>
<li>Police procedurals proliferate: <em><a href="http://www.cbsnews.com/stories/2010/05/20/earlyshow/main6502530.shtml" target="_blank">Hawaii Five-O</a>, Chase, Law &amp; Order: LA, <a href="http://nymag.com/daily/entertainment/2010/05/abcs_detroit_1-8-7_to_get_abcs.html" target="_blank">Detroit 1-8-7</a>, Outlaw, <a href="http://ausiellofiles.ew.com/2010/05/27/maura-tierney-abc-whole-truth/" target="_blank">Whole Truth</a>, Blue Bloods, Body Of Proof</em> have all been added.</li>
<li>Expect lots of action adventure in the Fall lineup : <em><a href="http://www.guardian.co.uk/media/2010/may/18/steven-spielberg-terra-nova-simon-cowell-american-idol" target="_blank">Terra Nova</a>, The Event, <a href="http://www.huffingtonpost.com/luca-sofri/jj-abrams-new-tv-series-s_b_595420.html" target="_blank">Undercovers</a></em></li>
</ul>
<p><strong>Kudos to CBS for bold rescheduling</strong></p>
<p>Historically, CBS has been in a position of strength, but always played it safe from a scheduling standpoint. This year, they’ve shaken things up, and are getting accolades from the industry for their strategic scheduling: moving <em>Survivor </em>to lead Wednesdays; moving hit series <em>Big Bang Theory </em>to Thursday to challenge NBC’s long-established sitcom night; shifting <em>CSI: Miami </em>and <em>NY </em>to anchor Sundays and Fridays, respectively – and in doing so, creating a seemingly bullet-proof schedule.</p>
<p><strong>mediahub&#8217;s early forecast</strong></p>
<ul>
<li>Due to its audacious scheduling moves, we anticipate CBS will claim pole position this Fall, with ABC and FOX nipping at its heels.</li>
<li>With the loss of the bewildering <em>Lost</em>, and a bevy of aging <em>Housewives</em>, ABC is gambling on unconventional shows like <em><a href="http://www.daemonstv.com/2010/06/01/no-ordinary-family-on-abc-first-look/" target="_blank">No Ordinary Family</a> </em>and <em><a href="http://www.daemonstv.com/2010/05/31/my-generation-on-abc-first-look/" target="_blank">My Generation</a> </em>to add to its <em>Modern Family</em> bulwark– and may succeed.</li>
<li>FOX, with <em>Idol </em>winding down, a limping <em>House</em>, and <em>X-Factor </em>still a year away, is leaning on shows like <em><a href="http://www.usatoday.com/life/television/news/2010-05-17-foxupfront17_ST_N.htm" target="_blank">Lonestar</a> </em>and <em><a href="http://blog.zap2it.com/frominsidethebox/2010/06/lie-to-me-british-writer-alexander-cary-to-replace-shawn-ryan-as-showrunner.html" target="_blank">Lie To Me</a> </em>to complement current cult hit, <em>Glee.</em></li>
<li>NBC may have a chance of recovery, given its new crop of quality shows (<em>Undercovers, The Event, Outsourced, Love Bites</em>) – returning to its roots of solid programs with an upscale, bicoastal appeal – but still has a perilous journey ahead.</li>
</ul>
<p>Upfront posturing has already begun, with networks anticipating writing double-digit increases, and advertisers balking. The Upfront haul is predicted to be up 15% to 20% year to year, with Cable potentially benefiting from the migration of dollars due to Primetime’s aggressive demands. Digital spend is also anticipated to be on the rise, assisted by Nielsen’s introduction of its <a href="http://blog.nielsen.com/nielsenwire/online_mobile/ondemand-online-tv-everywhere-and-what-it-means-for-audience-measurement/" target="_blank">Extended Screen Ratings</a> in 4Q10 (for identical commercials airing both on-air and online).</p>
<p><em>note: John Moore and Steve Kalb contributed to this post.</em></p>
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		<title>The TODAY Show and the American Diabetes Association explain why diabetes is striking younger</title>
		<link>http://www.mullen.com/2009/11/the-today-show-and-the-american-diabetes-association-explain-why-diabetes-is-striking-younger/</link>
		<comments>http://www.mullen.com/2009/11/the-today-show-and-the-american-diabetes-association-explain-why-diabetes-is-striking-younger/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 16:37:17 +0000</pubDate>
		<dc:creator>Angela Giovanello</dc:creator>
				<category><![CDATA[Mullen]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[American Diabetes Association]]></category>
		<category><![CDATA[NBC]]></category>
		<category><![CDATA[Stop Diabetes]]></category>
		<category><![CDATA[Today Show]]></category>

		<guid isPermaLink="false">http://www.mullen.com/?p=3006</guid>
		<description><![CDATA[The latest stats reveal one in three children will face a future with diabetes if current trends continue. A recent health segment on the <a href="http://today.msnbc.msn.com/id/26184891/vp/33881449#33881449" target="_blank">TODAY</a> show examined this growing epidemic and why we need to stop the disease. [...]]]></description>
			<content:encoded><![CDATA[<p>The latest stats reveal one in three children will face a future with diabetes if current trends continue. A recent health segment on the <a href="http://today.msnbc.msn.com/id/26184891/vp/33881449#33881449" target="_blank">TODAY</a> show examined this growing epidemic and why we need to stop the disease.</p>
<div><iframe height="339" width="425" src="http://www.msnbc.msn.com/id/22425001/vp/33881449#33881449" frameborder="0" scrolling="no"></iframe>
<p style="font-size:11px; font-family:Arial, Helvetica, sans-serif; color: #999; margin-top: 5px; background: transparent; text-align: center; width: 425px;">Visit msnbc.com for <a style="text-decoration:none !important; border-bottom: 1px dotted #999 !important; font-weight:normal !important; height: 13px; color:#5799DB !important;" href="http://www.msnbc.msn.com">Breaking News</a>, <a href="http://www.msnbc.msn.com/id/3032507" style="text-decoration:none !important; border-bottom: 1px dotted #999 !important; font-weight:normal !important; height: 13px; color:#5799DB !important;">World News</a>, and <a href="http://www.msnbc.msn.com/id/3032072" style="text-decoration:none !important; border-bottom: 1px dotted #999 !important; font-weight:normal !important; height: 13px; color:#5799DB !important;">News about the Economy</a></p>
</div>
<p>According to the American Diabetes Association’s Richard Bergenstal, M.D., as American families exercise less and eat more, the risk for Type 2 diabetes among the nation’s children is dramatically growing. Medical expert Dr. Nancy Snyderman and nutrition guru Joy Bauer highlighted other risk factors such as family history and high blood pressure as well as which foods parents should ensure their kids are avoiding.</p>
<p>Later on MSNBC’s Dr. Nancy, American Diabetes Association expert, Dr. R. Paul Robertson, weighed in on the latest research and stats. Both segments support Mullen and the ADA&#8217;s efforts to<a href="http://main.diabetes.org/site/PageServer?pagename=SD_homepage/" target="_blank"> Stop Diabetes</a>.</p>
<div><iframe height="339" width="425" src="http://www.msnbc.msn.com/id/22425001/vp/33890805#33890805" frameborder="0" scrolling="no"></iframe>
<p style="font-size:11px; font-family:Arial, Helvetica, sans-serif; color: #999; margin-top: 5px; background: transparent; text-align: center; width: 425px;">Visit msnbc.com for <a style="text-decoration:none !important; border-bottom: 1px dotted #999 !important; font-weight:normal !important; height: 13px; color:#5799DB !important;" href="http://www.msnbc.msn.com">Breaking News</a>, <a href="http://www.msnbc.msn.com/id/3032507" style="text-decoration:none !important; border-bottom: 1px dotted #999 !important; font-weight:normal !important; height: 13px; color:#5799DB !important;">World News</a>, and <a href="http://www.msnbc.msn.com/id/3032072" style="text-decoration:none !important; border-bottom: 1px dotted #999 !important; font-weight:normal !important; height: 13px; color:#5799DB !important;">News about the Economy</a></p>
</div>
]]></content:encoded>
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