Mullen in the News, Work

#worldstoughestjob

The “World’s Toughest Job” video we created with Cardstore and American Greetings seems to have gone bona fide viral: 9.1 million YouTube views in the first three days  News coverage on Good Morning America, CNN, The View, Fox News, HuffingtonPost, Mashable, Time and The Today Show.  Celebrity Social sharing from Jessica Alba, Zooey Deschanel, Deepak Chopra… Read More
Awards, Featured Work, Work

Top 10 Mobile Advertising Campaigns of 2013 – Mullen’s JetBlue Makes the List

Mobile Marketer announces their “Top 10 Mobile Advertising Campaigns of 2013” and Mullen’s JetBlue work makes the list. JetBlue was the first brand in the United States to leverage a new voice-activated ad this year.  The airline and mediahub/Mullen partnered with Mobile Theory on the ads, which appeared as collapsed ads within mobile sites and… Read More
Analysis & Opinion

Instagram Ads: Why we’re not excited yet

Last week, Instagram announced its plan to launch paid advertising.  While exact timing for roll-out is unknown, Instagram will roll out in BETA over the next two months as they vet consumer reactions and make adjustments in the preliminary phase.  Holding true to the advertising policy of its parent company, Facebook, the aim is for Instagram advertising… Read More
Work

Hollywood & Vines – The final cut

Airbnb is a pioneer in social innovation, so it was only appropriate that their first global campaign would be the same. So MullenSF created “Hollywood & Vines” – a first-of-its-kind short film, directed via Twitter and shot entirely on Vine. Working with award-winning screenwriter Ben York Jones, we created our storyline – the transformative journey of… Read More
Work

Welcome to the Hall of Fame, Joe

Five years ago I met a jolly guy with an amazing mustache named Joe. I was immediately drawn to him. Some people just have that thing about them. I think he made up about 5 new words in that meeting. Someday I want to create a book of Joe words. Every 5th word was proceeded… Read More
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