New Business

TV Land Casts Mediahub/Mullen as Media AOR

TV Land is no longer home to just Opie, Andy and other classic television characters; the network has evolved to include original, scripted sitcoms like Hot in Cleveland and the all-new Younger. Mediahub/Mullen is excited to work with TV Land as their media AOR and continue with the nostalgia network down this new path. TV… Read More
Work

Acura Launches All-New 2015 TLX Performance Luxury Sedan with Biggest Marketing Campaign in Brand History

Acura has launched the all-new 2015 TLX performance luxury sedan with the biggest marketing campaign in the brand’s history. The TLX, which combines sports-sedan dynamic proportion, premium luxury refinement and super-handling performance, is the star of a 360-degree marketing campaign under the theme “It’s that kind of thrill.” The campaign, from Mullen LA, launched with the TV anthem spot “My… Read More
Mullen in the News, New Business

ULTA BEAUTY SELECTS MULLEN AS NEW AGENCY-OF-RECORD

ULTA Beauty, a nationwide retailer of beauty products and salon services, has selected Mullen as its new advertising agency-of-record following a competitive review. Mullen prevailed based on strategic and creative thinking, as well as deep retail, beauty product and marketing-to-women expertise. “ULTA is focused on continuing to build a leadership brand in beauty and Mullen’s… Read More
Mullen in the News, New Business

SHINOLA DETROIT SELECTS MEDIAHUB/MULLEN AS NEW MEDIA AGENCY OF RECORD

 Shinola, a Detroit-based watch brand, has chosen Mediahub/Mullen to join its marketing team as media agency of record. Mediahub/Mullen will work alongside Shinola’s creative agency, Partners & Spade, to develop integrated media campaigns to increase awareness and demand for Shinola watches, leather goods, bicycles and journals. “Mediahub’s forward-thinking work attracted us to the agency,” said… Read More
Work

The One Show

Jon Ruby’s Super-Amazing Creative Week @#CreativeWeek @The One Show By Jon Ruby, Creative Director, Mullen Wednesday, May 7 First day. Exciting stuff. I have to make three three-minute presentations for our Interactive Pencil winners. Instead of taking a taxi, like a normal person, I decide that I will get some fresh air and walk 26… Read More
Mullen in the News, Work

#worldstoughestjob

The “World’s Toughest Job” video we created with Cardstore and American Greetings seems to have gone bona fide viral: 9.1 million YouTube views in the first three days  News coverage on Good Morning America, CNN, The View, Fox News, HuffingtonPost, Mashable, Time and The Today Show.  Celebrity Social sharing from Jessica Alba, Zooey Deschanel, Deepak Chopra… Read More
Culture at Mullen, Hires & Promotions, Mullen in the News

Mullen Promotes Kristen Cavallo to President in Flagship Boston Office

Mullen Chief Executive Officer Alex Leikikh announced today that Kristen Cavallo has been promoted to President in the agency’s flagship Boston office in recognition of her extensive contributions to the company’s growth and transformation over the past three years. Since 2011, Cavallo has served as Chief Strategy Officer at Mullen and has been instrumental in… Read More
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