Mullen

The Making of the Zappets

We thought some of you might to like to see how Mullen and Special Guest created the new ad campaign for Zappos.  Director Aaron Duffy put together a documentary film that takes you behind the scenes as the “Zappets” were brought to life.

There is one Zappos TV spot in the market so far. Many more [...]

First Zappos spot breaks

The first TV spot in the new Zappos campaign from Mullen has launched. The spot is based on an actual call with a Zappos customer service representative – yes, that’s a real Zappos employee named Tom on the line doling out the happiness.

We’ll keep sharing new creative from the campaign as it breaks. There’s more [...]

The Zappets are coming

Mullen’s first creative for Zappos breaks next week.The work will be posted here as it goes live; however, the pre-launch begins today with this New York Times column from Stuart Elliott. Please have a read.
This work was inspired by the amazingly unique culture and genuinely happy customer service we discovered at Zappos when pitching their [...]

Forrester debuts its findings on “The Future of Advertising Agencies”

Last night at a special MITX event titled What is the future of advertising agencies? Forrester analyst Sean Corcoran asked a panel of Boston’s advertising leaders what they thought would engender success in the future.
Obviously we like Joe Grimaldi’s answer the best.  “Whoever hires the best talent wins.”
Our second favorite answer came from Larry Weber, [...]

BrandBowl – complete rankings of the brands on Super Bowl XLIV

Mullen and Radian6 wanted to share the final rankings of all the brands that were evaluated in BrandBowl2010.
The rankings below were captured during the period of 6:00 – 11:00 PM eastern time on Super Sunday (that was game time). The methodology we used to calculate the rankings is explained on the BrandBowl site. The rankings [...]

Jason Black named executive creative director in NC office

Jason Black has been promoted to Executive Creative Director in Mullen’s North Carolina office after spending the last two years as the Group Creative Director there.
In his new position, Jason will set the strategic creative direction for Mullen clients across all communication disciplines. He also will play a critical leadership role in leveraging new technologies, [...]

Blogging in the Alleghenies – a social media adventure

Navigating the ever-changing waters of social media marketing is becoming more challenging by the day. Apple recently announced the 100,000th app for the iPhone. A study from the Association of National Advertisers revealed that two thirds of marketers have now used social media in some capacity. Some brands have even chosen to market exclusively through [...]

Thriving in a band of brothers

As the only girl in a large extended family, most weekends of my childhood were spent trying to keep up with the boys and defending myself. I took my fair share of teasing and got more scrapes and bruises than I care to remember. And though I occasionally shed some tears, I always brushed myself off and came back swinging. Little did I know that my boys—as relentless as they were—were actually doing a damn fine job of preparing me for a career as a copywriter, where being “one of the guys” is as big an asset as being capable of clear, thoughtful communication, or being able to present in front of a roomful of clients.

Mullen launches Pittsburgh Day of Service during G20 Summit

Over the past few months, Mullen Pittsburgh has coordinated with local nonprofit/corporate/government agencies in creating the Pittsburgh Day of Service on Sept 25th.  As downtown Pittsburgh will be flooded with political figures and international media, many downtown businesses have closed their doors to employees during the days of the G20 Summit. The Day of Service [...]

Accelerating change – Mullen names new media services director

John Moore is a fast moving, intense guy. He’s a force of change in our agency always trying to push the limits of creativity and innovation in the use of media. John’s had his hands on a lot of the cool things we’ve done for Timberland, Ask.com and Match.com among others.
We’re happy to [...]