mullen advertising
The Making of the Zappets
We thought some of you might to like to see how Mullen and Special Guest created the new ad campaign for Zappos. Director Aaron Duffy put together a documentary film that takes you behind the scenes as the “Zappets” were brought to life.
There is one Zappos TV spot in the market so far. Many more [...]
// read moreFirst Zappos spot breaks
The first TV spot in the new Zappos campaign from Mullen has launched. The spot is based on an actual call with a Zappos customer service representative – yes, that’s a real Zappos employee named Tom on the line doling out the happiness.
We’ll keep sharing new creative from the campaign as it breaks. There’s more [...]
// read moreTweetSwell — the newest player in Twitter applications
It’s hard not to get your feelings hurt when someone un-follows you on Twitter. Just like being un-friended on Facebook, it feels like an undeserved snub. As many who work in social media know, it especially hurts when it’s your job to gain followers for a client.
Twitter is like a more-manic version of Facebook networking [...]
Victorinox Swiss Army selects Mullen for integrated marketing
In the ranks of the passion brands, Victorinox Swiss Army is one of the all-time greats. So it’s with great pride we announce that Mullen and Victorinox Swiss Army will be working together on integrated marketing programs for North America.Victorinox Swiss Army picked Mullen following a competitive review. The plan is for Switzerland to set [...]
// read moreKrispy Kreme picks Mullen
Tasty win for the Mullen North Carolina office as Krispy Kreme named us the new agency-of-record for North America. Mullen will handle brand strategy, creative and media planning and buying support for the US and Canada. New creative work is expected to launch in Q1 of 2010.
“Our new agency relationship with Mullen and IPG not [...]
The rise of the millennials: a recalibration of success
As Millennials migrate into adulthood, they’re embarking on a quest that’s defined by their financial, progressive and socially-conscious ideals. Today, these early Millennial careerists are anxious about the state of the economy – and feeling more pressure to succeed. However, what we’ve found is that despite the potential for economic disillusionment, Millennials are optimistic about [...]
// read moreMullen’s Stephen Larkin guest stars on TV Diner
Mullen svp, brand evangelist Stephen Larkin was guest star on Billy Costa’s TV Diner on New England Cable News this past weekend. Stephen was the so-called Diner for a Day sampling Artichokes in Wakefield Center.
Stephen’s appearance on the show was made possible when Mullen CEO Joe Grimaldi purchased an auction item at a benefit for [...]
// read moreWhat is creativity in the age of social media?
What is creativity in the age of social media and who owns it? Great questions, which Edward Boches, Mullen’s chief creative/chief social media officer, addressed in a webinar with the 4A’s. In case you missed it, the presentation is archived here.
// read moreMullen wins hoodoo spirits
Agency will partner with premium distillery to build transformative company and spirits brands from the ground up
Continuing a long tradition of working with entrepreneurial and category-changing companies, Mullen has been named the first agency-of-record for hoodoo spirits, a Tennessee-based company developing a line of premium spirits for distribution in the United States and [...]
A conversation between the right and the left – two Timberland PRO Endurance work boots talk about their new campaign
Left Boot: Glad you could sit down with me and talk about the new Timberland PRO Advertising campaign.
Right Boot: No problem, just trying to help people stay on their feet.
