mullen advertising
Mobile catalyst – fusing media and creative in the new web gateway
Earlier this week, mediahub from Mullen formally announced the creation of a new mobile media practice that closely aligns our resident emerging media specialists with the agency’s integrated creative teams. This new mobile unit is the latest manifestation of a fast-growing capability. We’ve developed and implemented several successful mobile media and creative campaigns, and are [...]
// read moreI can talk like a penguin
What do you get when you put a diva, a troublemaker and a player under the same roof? That’s the question we tried to answer with a new campaign for the penguin exhibit at the New England Aquarium. After speaking with the Aquarium’s team of aquarists and trainers, we discovered that these little, feathery birds [...]
// read moreHow JetBlue became one of the hottest brands in America
Cool story in Ad Age today about Mullen client JetBlue. It’s a Q&A between reporter Rupal Parekh and JetBlue marketing chief Marty St. George. In a wide-ranging dialogue, they cover the selection of Mullen as JetBlue’s agency-of-record, the effect of consolidation on the airline industry, the future of loyalty marketing programs and the use of [...]
// read moreEverything is beautiful – Mullen wins Alberto-Culver’s TRESemme
In case you haven’t seen the Adweek or Ad Age articles, wanted to share the great news that Mullen’s North Carolina office has won Alberto-Culver’s TRESemme business. We’ll let the trade press stories speak for themselves, but we’re proud of the win and all the hard work that went into the pitch process. It’s been [...]
// read moreAugment your reality – a new way to demo a digital camera
Olympus is demonstrating that seeing is believing in a new integrated multimedia campaign developed with Mullen to promote the PEN E-PL1 camera. The camera, a hybrid of digital SLR image quality, High-Definition video, and point-and-shoot simplicity, both shoots and stars in television, print and online advertising, social media, and can be demoed via an augmented reality 3D experience launched today.
// read moreWhat a pitch – reflections on the 4A’s Institute
A group of 35 Boston ad agency “rising-stars” just wrapped-up a grueling 14-week course called the 4A’s Institute for Advanced Advertising Studies. Those familiar with the IAAS know it’s a fantastic talent development program for young ad-folk. For those of us who’ve lived it, the Institute is more than educational… it’s transformative. We learned about [...]
// read moreDate night – congrats to the One Show winners
Quick congrats to all the winners at the One Show last night. Here at Mullen we’re proud because the Boston Bruins Date spot picked-up the lone pencil in the TV under $80K category. Now speaking of the Bruins, they’ve got a job to do tonight. Looks like we pissed-off the Flyers with that nasty billboard [...]
// read moreFeeling lucky – Mullen wins Foxwoods
Happy to announce officially today that Mullen is the new agency-of-record for Foxwoods Resort Casino. The news was first reported this morning in the Boston Business Journal and on ADWEEK. Mullen originally got engaged with Foxwoods to create the world’s first branded resort casino iPhone app late last year. Simultaneously Foxwoods launched an agency review [...]
// read moreThat’s a nice deep fryer
Giovanna, a very real customer service representative from Zappos, stars in Mullen’s latest spot for the beloved online retailer. This is the second of three :30′s in the Zappos campaign. Another spot called Jesse broke last week. The reviews so far are good. Please let us know what you think.
// read moreNever leave a Boston Bruins game early – could be painful
While the Boston Bruins are not in first place, they may be playoff bound and there are still rules that need to be followed. And enforced. So back for a fourth installment of the Bruins Hockey Rules campaign is the Bruins Bear. And he’s angrier than usual.
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