mullen advertising
Ya Bruins!
Having grown-up watching Orr, Espo, Cheese and the rest of the bad-ass Bruins of the 70′s when hockey ruled Boston, it’s great to see the team and the sport back in a big way. Everywhere you go you see people wearing Lucic and Thomas shirts, spoked-wheel logos in the windows of bars with the word [...]
// read moreMullen celebrates two years at 40 Broad Street, Boston
It’s hard to believe that Mullen just had its second anniversary at 40 Broad Street, Boston. We may be just 30 miles from our ancestral North Shore home of nearly 30 years, but in terms of energy, openness, integration and “unboundness,” we might as well be on another planet. Our Wenham offices were beautiful, dignified [...]
// read moreThe Upfronts: Why social media is television’s new BFF
The ritual repeats itself: the May Broadcast Upfronts in New York were last week. With a magnetic mecca of glamor, haloed by torrential showers and pollen, jostling with obsequious celebrities pitching their shows while being force-fed a seemingly endless conveyor belt of miniscule hors d’oeuvres, the Upfronts were served alongside a hearty dose of self-congratulations [...]
// read moreRead Forever – Mullen’s first for Barnes & Noble
American Idol fans get ready for an ode to reading tomorrow night. Mullen’s first creative for Barnes & Noble will appear on the show as a 60-second spot. It’s one element in a multi-channel (TV, print, digital, social) campaign to support the NOOK Color and, in a broader sense, the love of reading. You can [...]
// read moreMr. Nonstop can’t stop talking about JetBlue
For the launch of Mullen’s first TV campaign for JetBlue, our goal was simple- help the airline own the idea of “nonstop.” And who better to help us than world-famous fast-talking 80’s TV pitchman John Moschitta (FedEx, Micro Machines)? In these simple but witty spots, “Mr. Nonstop”, a motor-mouthed, on-the-go businessman, extols the virtues of [...]
// read moreWhere do bears go? At last an answer to the age-old question
It’s one week until the NHL Playoffs begin and we Bruins fans, and even Coach Claude Julien, have many questions. Who will the Bruins play in the opening round – Canadiens, Sabres, Rangers? Are we ready to make a championship run? Will the hard-nosed Shawn Thornton win the Bill Masterton Memorial Trophy for perseverance, sportsmanship [...]
// read moreNew work for FAGE is nothing short of “plain extraordinary”
Today, we break our inaugural work for FAGE Total Greek Yogurt on national television. The mouthwatering 45-second commercial titled “Plain,” takes us on a poetic journey from “plainly plain” to “plain extraordinary”— the latter of which will become the brand’s new positioning line to reflect the delicious properties of the product itself. Through a seamless [...]
// read moreMullen makes Fast Company list of Most Innovative Companies
Cool news - Mullen has been named one of Fast Company’s Most Innovative Companies in Advertising & Marketing.The news broke in the March special issue on “The World’s 50 Most Innovative Companies.” In addition to the Big 50 (which included Apple, Facebook, Twitter and Netflix) Fast Company published industry specific lists for the following sectors: [...]
// read moreBrandBowl2011 is live – join the conversation
Get your adjectives ready: Brilliant, Genius, Hysterical. Or if you prefer: Lame, Boring, Derivative, WTF. BrandBowl is back. Time to think about Super Bowl TV ads. For even in the age of social media, conversation, user participation and engagement, we still like a good TV commercial. And what better time and place to watch them [...]
// read moreNew chiefs @Mullen
A changing of the guard at Mullen today. Mark Wenneker is moving from Executive Creative Director to Chief Creative Officer. Edward Boches, who had been CCO for the past 11 years, is moving into the new role of Chief Innovation Officer. Here’s a quote from the big chief, our president and CEO Joe Grimaldi, explaining [...]
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