Mobile
Mobilizing Mobile – Alabama that is
Can an entire city be mobilized? Can one place, given time and resources, convert every business to websites optimized for mobile phones? Over the next 48 hours, we are going to find out. As an extension of our Howtogomo campaign, encouraging businesses to create websites that are mobile-ready, Mullen has created an initiative with Google [...]
// read moreAre you ready to GoMo?
Over the past few months, it’s been my privilege to work on Mullen’s latest collaboration with Google: GoMo. It’s been an amazing experience to work with such a large and forward-thinking company, and to see their vision for the future of the web. GoMo is an initiative that aims to help businesses build mobile-friendly websites. [...]
// read more5 things about PR that haven’t changed in the last 12 years
We spend a lot of time talking about how the world of media has changed as we move toward a more mobile, plugged-in way of living. But in spite of everything that’s changed since I started at Mullen PR in 1999, some things haven’t changed a bit. Here are five for which I’d love to [...]
// read moreWhy Ditto isn’t just another repeat
“Disruptive services always have three elements in common. They are always simpler, more fun and more useful.” Thus, Jyri Engestrom began his presentation to the recent Where 2.0 community. Engestrom is betting that his new SoLoMo application, Ditto, fulfills all three of those qualities. His presentation piqued my curiosity, so I decided to follow up [...]
// read more10 Takeaways from the MMA’s Mobile Marketing Forum
So you didn’t make it to the Mobile Marketing Association’s Mobile Marketing Forum in Beverly Hills, CA last week. Fortunately, I’ve summarized the 10 hour event in 10 key takeaways (on the 6 hour flight back to Boston). 1. Jamie Foxx is cool. The conference began with a keynote via Skype from Jamie Foxx. I’m [...]
// read moreQR codes, another take
I’m assuming part of the reason you even bothered to read this post is because the obscure, colorless 2D code to the left, also known as a QR Code, piqued your interest. Maybe you’ve seen them before but never activated one, maybe you’ve never seen one, or maybe you’re in advertising and you think they’re [...]
// read more3 reasons why mobile doesn’t matter
Hyperbole is a useful tactic in this attention-starved miasma we call the Web. We face a world of fence-sitting readers who have no interest in moving unless yanked by a strong statement. You’re standing up now. You’re ready to toss horrid monikers in my general direction such that even a young child would grimace. Nincompoop? [...]
// read moreIs your media research keeping up with today’s galloping consumer?
In an era of constant change, understanding the consumer’s relationship with media is just as important as understanding their relationship with the category and understanding their relationship with the brand. As a result, we’ve created Nexus, a proprietary media insight tool that unlocks the answers to today’s “burning” media behavioral questions to which traditional and [...]
// read moreAre you up to speed on mobile?
With the surfeit of mobile news over the past two weeks it seemed appropriate to write a quick piece on some of the key dynamics that continue to propel this platform to the forefront of the marketing psyche. The perfect way to illuminate the importance of this new medium was when Apple passed Microsoft a [...]
// read moreA look back at Barcelona
Without the typical fanfare of years past, the Mobile World Congress took place last week in Barcelona, Spain and for once Apple and Android did not dominate the news. Instead, it was Microsoft and Nokia, two well known companies that have lost their way and momentum in the critically important smartphone wars. Let’s start with [...]
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