Analysis & Opinion

Mobile and Video: Keys to Reaching the Millennial Target

Everyone wants to capture Millennials attention, but why? At 77MM strong and with an economic spending power of $1.3 trillion dollars and growing, Millennials will soon take the place of Baby Boomers.[1] Having grown up with more viewing options than previous generations, Millennials are used to getting content on their own terms. The silver lining… Read More
Mullen in the News, New Business

SHINOLA DETROIT SELECTS MEDIAHUB/MULLEN AS NEW MEDIA AGENCY OF RECORD

 Shinola, a Detroit-based watch brand, has chosen Mediahub/Mullen to join its marketing team as media agency of record. Mediahub/Mullen will work alongside Shinola’s creative agency, Partners & Spade, to develop integrated media campaigns to increase awareness and demand for Shinola watches, leather goods, bicycles and journals. “Mediahub’s forward-thinking work attracted us to the agency,” said… Read More
Analysis & Opinion

Tracking the Multiscreen Consumer: Hands Are out of the Cookie Jar

It’s no secret that consumers are constantly shifting between their smartphones, tablets and desktops several times a day, making multiplatform advertising a hot commodity for brands. As users continue to seamlessly switch between their devices, consumer purchase behavior has also evolved into a multi-screen process. eMarketer reports that while 68% of consumers research products on… Read More
Analysis & Opinion

Xbox: Bridging Digital Video & Traditional TV

With the introduction of Xbox One last November, Microsoft has been working to position it’s next generation of gaming consoles as primary streaming devices for the modern living room. Recently at the Newfronts, Xbox Entertainment Studio’s (a Microsoft entertainment subsidiary) unveiled an extensive slate of programming to be released exclusively through its consoles and eventually… Read More
Analysis & Opinion

Why Facebook Video is a Game Changer

After much anticipation, last month Facebook announced that Premium Video Ads are officially available to advertisers.  The ads, which will auto-play a :15 second video in users’ newsfeeds are set to launch in late April. Once viewed, the initial :15 second will minimize into a carousel unit, where two additional videos (up to 20 minutes… Read More
Analysis & Opinion, Work

Finding TV Audiences Online

Challenge Working on National Geographic Channel, it’s no surprise we endeavor to target a TV viewing audience. We strive to reach those male non-fiction viewers – the guy watching Gold Rush or American Pickers on a Friday night. That said, we’re faced with one major obstacle. When NatGeo is restricted from running national spots on… Read More
1 of 612345...Last »