Work

Preppin’ for Preppers

Are you prepared for Preppers tonight? If National Geographic Channel and our crew from mediahub has anything to say about it, by tonight at 9:00 p.m. you will be. Season 2 of Doomsday Preppers premieres tonight on National Geographic Channel, and the mediahub team pulled out all the stops to make the show a success.… Read More
New Business

mediahub named AOR for National Geographic Channels

Some exciting news from mediahub, Mullen’s full-service media planning and buying unit. National Geographic Channels U.S. - which operates the National Geographic Channel and Nat Geo WILD – has selected mediahub as its new media agency-of-record following a competitive review. We’ll be handling planning and buying across all traditional and digital media platforms as the National Geographic Channels… Read More
Hires & Promotions

Former Forrester analyst Sean Corcoran joins Mullen as lead digital and social media strategist

Sean Corcoran has joined Mullen as SVP, Director of Digital Media and Social Influence, following three years of service as the Senior Analyst for Interactive Marketing at Forrester Research. Corcoran is a leading authority on digital marketing, social media and agency structure, who has worked with marketing clients in a range of different industries and… Read More
Awards, Work

mediahub takes five at Maven Awards

The fall advertising award season is cranking and the latest news here is that mediahub from Mullen picked up five Media Maven Awards last night for three different clients, plus a “rising-star” at the agency who is doing a lot of really cool digital stuff for JetBlue. Here’s what we won: Best Use of Out-of-Home… Read More
Awards, Work

Media Plan of the Year: JetBlue Celebrity Baggage

I’m proud to announce that mediahub from Mullen and JetBlue this week won the coveted Adweek Media Plan of the Year Award.  We won it in the “Alternative Media” category for a program called “Celebrity Baggage.”  It ran in the strategically important Los Angeles market and used multiple tools in Mullen’s hyperbundled arsenal – PR/Social,… Read More
Analysis & Opinion

The Upfronts: Why social media is television’s new BFF

The ritual repeats itself: the May Broadcast Upfronts in New York were last week. With a magnetic mecca of glamor, haloed by torrential showers and pollen, jostling with obsequious celebrities pitching their shows while being force-fed a seemingly endless conveyor belt of miniscule hors d’oeuvres, the Upfronts were served alongside a hearty dose of self-congratulations… Read More
Analysis & Opinion

Media and marketing takeaways from CES

Long seen as the bellwether for innovation and technology, this year’s Consumer Electronics Show centered on content providers and distribution. Amongst all the announcements, unveilings and secret briefings, five key topics emerged: 1.) Media, technology and the innovators dilemma Consumer demand for access to content may just win out against corporate territorialism.  Sensing the pressing… Read More
Awards

Mullen/mediahub named an OMMA Agency-of-the-Year

Tomorrow night in NYC, Mullen’s mediahub will be recognized as OMMA‘s Agency of the Year 2010: Best Media Planning and Buying. OMMA is a MediaPost publication, self-described as “The Magazine of Online Media, Marketing and Advertising.” We’ll be sharing the stage with a group of outstanding agencies, including Wieden+Kennedy, which is cleaning-up with its Old… Read More
Awards

Mullen’s Media Mavens

The annual flurry of media related awards is starting to roll out. Next week, Ad Age announces its Media Mavens. Mediaweek just published its Media 50. Later this fall, the MediaPost Creative Media Awards will be handed out. Here in Mullen’s hometown of Boston, The AdClub just presented its second annual award winners as part of a day… Read More
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