MediaHUB
Mobile catalyst – fusing media and creative in the new web gateway
Earlier this week, mediahub from Mullen formally announced the creation of a new mobile media practice that closely aligns our resident emerging media specialists with the agency’s integrated creative teams. This new mobile unit is the latest manifestation of a fast-growing capability. We’ve developed and implemented several successful mobile media and creative campaigns, and are [...]
// read moreFacebook changes the game
At the F8 Developer Conference this week, Facebook didn’t just announce a few updates, they shared how their forward-thinking vision has come to life and forever changed the way people will share and become aware of information on the web. In essence it’s all about connections. Facebook started this movement when they introduced the “like” [...]
// read moreAccelerating change – Mullen names new media services director
John Moore is a fast moving, intense guy. He’s a force of change in our agency always trying to push the limits of creativity and innovation in the use of media. John’s had his hands on a lot of the cool things we’ve done for Timberland, Ask.com and Match.com among others. We’re happy to announce [...]
// read moreIf an app launches in the forest will anyone use it?
Mullen’s mediahub has just added to the seemingly insane number of mobile apps with the launch of “Expedition Timberland,” a branded app for the iPhone/iTouch (went live on 9/10) and for the Blackberry Curve, Storm, Bold and Pearl (goes live on 9/21). We got into the branded mobile app game with eyes wide open. We [...]
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