mediahub
Former Forrester analyst Sean Corcoran joins Mullen as lead digital and social media strategist
Sean Corcoran has joined Mullen as SVP, Director of Digital Media and Social Influence, following three years of service as the Senior Analyst for Interactive Marketing at Forrester Research. Corcoran is a leading authority on digital marketing, social media and agency structure, who has worked with marketing clients in a range of different industries and [...]
// read moremediahub takes five at Maven Awards
The fall advertising award season is cranking and the latest news here is that mediahub from Mullen picked up five Media Maven Awards last night for three different clients, plus a “rising-star” at the agency who is doing a lot of really cool digital stuff for JetBlue. Here’s what we won: Best Use of Out-of-Home [...]
// read moreMedia Plan of the Year: JetBlue Celebrity Baggage
I’m proud to announce that mediahub from Mullen and JetBlue this week won the coveted Adweek Media Plan of the Year Award. We won it in the “Alternative Media” category for a program called “Celebrity Baggage.” It ran in the strategically important Los Angeles market and used multiple tools in Mullen’s hyperbundled arsenal – PR/Social, [...]
// read moreThe Upfronts: Why social media is television’s new BFF
The ritual repeats itself: the May Broadcast Upfronts in New York were last week. With a magnetic mecca of glamor, haloed by torrential showers and pollen, jostling with obsequious celebrities pitching their shows while being force-fed a seemingly endless conveyor belt of miniscule hors d’oeuvres, the Upfronts were served alongside a hearty dose of self-congratulations [...]
// read moreMedia and marketing takeaways from CES
Long seen as the bellwether for innovation and technology, this year’s Consumer Electronics Show centered on content providers and distribution. Amongst all the announcements, unveilings and secret briefings, five key topics emerged: 1.) Media, technology and the innovators dilemma Consumer demand for access to content may just win out against corporate territorialism. Sensing the pressing [...]
// read moreMullen/mediahub named an OMMA Agency-of-the-Year
Tomorrow night in NYC, Mullen’s mediahub will be recognized as OMMA‘s Agency of the Year 2010: Best Media Planning and Buying. OMMA is a MediaPost publication, self-described as “The Magazine of Online Media, Marketing and Advertising.” We’ll be sharing the stage with a group of outstanding agencies, including Wieden+Kennedy, which is cleaning-up with its Old [...]
// read moreMullen Chief Media Officer John Moore is an Ad Age Media Maven
Mullen’s commitment to keeping media and creative closely connected has been rewarded as our Chief Media Officer John Moore has been recognized as an Advertising Age Media Maven. As you’ll see in the Ad Age report, John was given this prestigious award based on his passion for media innovation, his major contributions to the agency’s [...]
// read moreMullen’s Media Mavens
The annual flurry of media related awards is starting to roll out. Next week, Ad Age announces its Media Mavens. Mediaweek just published its Media 50. Later this fall, the MediaPost Creative Media Awards will be handed out. Here in Mullen’s hometown of Boston, The AdClub just presented its second annual award winners as part of a day [...]
// read moreDriving downloads
It’s been a little over a week since mediahub from Mullen officially launched a new dedicated mobile practice and now we’re starting to roll-out content from the group. Mobile Catalyst Brenna Hanly has a story posted on Mobile Marketer with guidance on how to maximize mobile app downloads. Please have a look and let us [...]
// read moreMobile catalyst – fusing media and creative in the new web gateway
Earlier this week, mediahub from Mullen formally announced the creation of a new mobile media practice that closely aligns our resident emerging media specialists with the agency’s integrated creative teams. This new mobile unit is the latest manifestation of a fast-growing capability. We’ve developed and implemented several successful mobile media and creative campaigns, and are [...]
// read more
