Analysis & Opinion

Why Facebook Video is a Game Changer

After much anticipation, last month Facebook announced that Premium Video Ads are officially available to advertisers.  The ads, which will auto-play a :15 second video in users’ newsfeeds are set to launch in late April. Once viewed, the initial :15 second will minimize into a carousel unit, where two additional videos (up to 20 minutes… Read More
Analysis & Opinion, Work

Finding TV Audiences Online

Challenge Working on National Geographic Channel, it’s no surprise we endeavor to target a TV viewing audience. We strive to reach those male non-fiction viewers – the guy watching Gold Rush or American Pickers on a Friday night. That said, we’re faced with one major obstacle. When NatGeo is restricted from running national spots on… Read More
Awards, Featured Work, Work

Top 10 Mobile Advertising Campaigns of 2013 – Mullen’s JetBlue Makes the List

Mobile Marketer announces their “Top 10 Mobile Advertising Campaigns of 2013” and Mullen’s JetBlue work makes the list. JetBlue was the first brand in the United States to leverage a new voice-activated ad this year.  The airline and mediahub/Mullen partnered with Mobile Theory on the ads, which appeared as collapsed ads within mobile sites and… Read More
Mullen in the News

MediaHub, OwnerIQ Strengthen Ties In New Partnership

Mediahub/Mullen has created a partnership with demand-side platform and data management firm OwnerIQ. Under the terms of the agreement, Mediahub will gain access to the OwnerIQ database on the shopping behavior of 200 million consumers. “The custom tools we build on top of this rich data will enable us to address our clients’ business needs… Read More
Analysis & Opinion

Top 10 Mobile Trends for 2014

As we look forward to 2014, there are many predictions and long lists from new technologies to look out for to the hottest trends in digital media.   We couldn’t resist sharing our top 10 trends for mobile- a channel with tremendous growth and opportunities.   These 10 trends are what we think, at Mediahub, will have… Read More
Analysis & Opinion

Is TV Really Dying?…

In case you haven’t come across the Jim Edwards piece in Business Insider that is getting a lot of buzz, (“TV Is Dying, And Here Are The Stats That Prove It” November 24, 2013), he raised some interesting facts around the decline of TV ratings that would give pause to anyone investing in this channel.… Read More
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