mediahub from Mullen
Driving downloads
It’s been a little over a week since mediahub from Mullen officially launched a new dedicated mobile practice and now we’re starting to roll-out content from the group. Mobile Catalyst Brenna Hanly has a story posted on Mobile Marketer with guidance on how to maximize mobile app downloads. Please have a look and let us [...]
// read morePandora – it’s a music provider, not a media channel
As “media professionals,” it is tempting to look at a platform and want to categorize it. Is it digital? Is it mobile? Is it TV? How should it be bucketed? This makes our jobs easier and less complicated. Yet, in today’s environment, these conventional labels are becoming obsolete. A perfect illustration of this conundrum is [...]
// read moreThe 3D Craze…is it here for good?
When one of my favorite pastimes is morphing, I take note. I’m specifically talking about the 3D craze. 3D movies have been around since the 1950s, but newer technology and advanced special effects are helping 3D movies become more mainstream. With movies making billions like Avatar (making $2.5B worldwide) and Alice in Wonderland (making $116M [...]
// read moreAsk.com and mediahub win Best Use of TV at Creative Media Awards
Great news for the mediahub from Mullen team and client Ask.com who won “Best Use of TV” at the Mediapost Creative Media Awards in NYC last night. They beat-out some really tough competitors as the other finalists were our fellow IPG shops Universal McCann (for MasterCard) and Initiative (for Home Depot). Here’s the entry describing [...]
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