media
3 reasons why mobile doesn’t matter
Hyperbole is a useful tactic in this attention-starved miasma we call the Web. We face a world of fence-sitting readers who have no interest in moving unless yanked by a strong statement. You’re standing up now. You’re ready to toss horrid monikers in my general direction such that even a young child would grimace. Nincompoop? [...]
// read moreIs your media research keeping up with today’s galloping consumer?
In an era of constant change, understanding the consumer’s relationship with media is just as important as understanding their relationship with the category and understanding their relationship with the brand. As a result, we’ve created Nexus, a proprietary media insight tool that unlocks the answers to today’s “burning” media behavioral questions to which traditional and [...]
// read moreThe 3D Craze…is it here for good?
When one of my favorite pastimes is morphing, I take note. I’m specifically talking about the 3D craze. 3D movies have been around since the 1950s, but newer technology and advanced special effects are helping 3D movies become more mainstream. With movies making billions like Avatar (making $2.5B worldwide) and Alice in Wonderland (making $116M [...]
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