Marty St. George
How JetBlue became one of the hottest brands in America
Cool story in Ad Age today about Mullen client JetBlue. It’s a Q&A between reporter Rupal Parekh and JetBlue marketing chief Marty St. George. In a wide-ranging dialogue, they cover the selection of Mullen as JetBlue’s agency-of-record, the effect of consolidation on the airline industry, the future of loyalty marketing programs and the use of [...]
// read moreJetBlue selects Mullen as creative and media agency-of-record
Great news to share this morning. JetBlue Airways has selected Mullen as its creative and media agency-of-record following a review. Advertising Age has a complete story on the review. Adweek and BBJ have also covered. In a press release that was issued this morning, JetBlue’s senior vice president of marketing and commercial strategy Marty St. [...]
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