marketing
Five lessons for marketers from Naked Pizza
Last week a couple of brand planners from Mullen met with Peter Biro, franchisee-owner of Naked Pizza’s Boston locations (Brookline and Brighton). As they are one of our #goodbellyproject participating restaurants, we were naturally inclined to order lunch from them. However, one of the senior planners in our group, Janene Lin, decided to also invite [...]
// read moreIs your media research keeping up with today’s galloping consumer?
In an era of constant change, understanding the consumer’s relationship with media is just as important as understanding their relationship with the category and understanding their relationship with the brand. As a result, we’ve created Nexus, a proprietary media insight tool that unlocks the answers to today’s “burning” media behavioral questions to which traditional and [...]
// read moreAre you a Transformer?
I spent the majority of last week in San Francisco at the annual 4A’s leadership conference dubbed Transformation2010. As a self-styled transformative thinker, I was questioning the value or if the 3,000 mile journey would be time well spent. I’m pleased to report that it was beneficial and I wholeheartedly agree with Tom Carroll (CEO [...]
// read moreIs your brand becoming irrelevant?
“You may not like change, but you’ll like irrelevance even less.” That’s the quote in the emerging media room of our Boston office, a place where you can get a taste of how rapidly the marketing landscape is changing and the tremendous opportunities for brands to connect with consumers in new ways. For some, the [...]
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