We know men (and some women) don’t like to ask for directions, so we created this map. Seriously, it won’t show you the fastest way from your brand to her hand, but it IS a great thought-starter, conversation-catalyst, office-art and all around reminder of the incredible complexity of women. It captures the worries, the joys,… Read More

Women in social media are not wallflowers. Each day more than 3,000 brand messages are being delivered across thousands of portals of communication.From widgets to wikis to social tapestry, marketers seeking rich connections with female consumers can™t ignore the magnificent influence that the Internet and digital media have on women and their ability to influence each other Read More

We know that women will forever spend differently, an observation echoed in the press (“Marketers fear frugality may just be here to stay,” Advertising Age, June 1, 2009). So what are you doing to ensure that your brand remains relevant when women are trading down, turning away and tuning out? The fact is, if your… Read More