LivingSocial
Sailing the 14 Social C’s
All marketers know about the classic 5 P’s of marketing – product, price, place, promotion and people. In the modern marketing era, I like to think there are 14 ways that brands can engage with consumers via social media – call them the 14 Social C’s for short. Conversation – Skittles once posted on Facebook: [...]
// read moreA Stand-Out Year
Many thanks to the editorial team at Advertising Age for recognizing Mullen as one of 10 Stand-Out Agencies in 2011. The big, much discussed and debated Ad Age A-List issue came out yesterday, and in the write-up on Mullen they said: My, has Mullen come a long way. What was once merely a reliable regional [...]
// read moreMullen names Kristen Cavallo Chief Strategy Officer
Mullen today announced that Kristen Cavallo will join the agency as Chief Strategy Officer, a key leadership role in guiding the company’s Brand Planning and Performance Strategy Group. Cavallo will be a member of Mullen’s Boston office Executive Committee, which establishes strategic vision, growth planning and company operations. Cavallo comes to Mullen from The Martin Agency, where she was [...]
// read moreSXSWi: Let’s get engaged!
This year’s South by Southwest Interactive Festival started off tragically with the news of the Japan disaster casting a shadow over the otherwise jubilant festivities. But by the time SXSWi was over, the crowd-funding was in full swing, and all of the ubiquitous “dudes with beards and glasses” were heading to the airport to be [...]
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