Live Solid. Bank Solid.
SunTrust: Banks Have Left Us on Shaky Ground; Time for a Change
Challenge: Establish SunTrust as a trusted partner in this day and age when no one trusts financial institutions. Solution: Stand for something that consumers can genuinely believe in. Live solid. After the meltdown, that’s what people everywhere were looking for. A way to be solid, live solid, do business with a bank that was solid. [...]
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