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	<title>mullen.com &#187; live blue</title>
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		<title>Live Blue: a simple way to preserve endangered oceans</title>
		<link>http://www.mullen.com/2009/06/live-blue/</link>
		<comments>http://www.mullen.com/2009/06/live-blue/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 19:04:00 +0000</pubDate>
		<dc:creator>David Swaebe</dc:creator>
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		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Mullen]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Boston]]></category>
		<category><![CDATA[live blue]]></category>
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		<category><![CDATA[New England Aquarium]]></category>

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		<description><![CDATA[From our perch at 40 Broad Street in Boston Mullen has a lovely view out to the New England Aquarium and Boston Harbor.  We&#8217;re constantly reminded of the great oceans in the distance and compelled to do something to preserve this precious natural resource.  In partnership with the Aquarium we&#8217;ve just launched &#8220;Live Blue,&#8221;  a [...]]]></description>
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<p>From our perch at 40 Broad Street in Boston Mullen has a lovely view out to the <a title="New England Aquarium" href="http://www.neaq.org/index.php" target="_self">New England Aquarium</a> and Boston Harbor.  We&#8217;re constantly reminded of the great oceans in the distance and compelled to do something to preserve this precious natural resource.  In partnership with the Aquarium we&#8217;ve just launched &#8220;<a title="Live Blue" href="http://www.liveblueinitiative.org/" target="_self">Live Blue</a>,&#8221;  a digital community experience that allows you to explore <a title="Bay of Fundy" href="http://www.liveblueinitiative.org/select.php?area=bof" target="_self">endangered areas </a>in the world&#8217;s oceans and make a commitment to preserving your personal slice of the sea. As the site points out, it&#8217;s so easy to make a difference.  Buy local produce, drive a fuel-efficient car, walk, take the train or bike to work and you&#8217;re doing your part.  Please have a look, claim a plot of the sea as your own and share the news through the social media capability that&#8217;s built into the <a title="Live Blue" href="http://www.liveblueinitiative.org/" target="_self">Live Blue</a> experience.  Did we mention you can get a t-shirt with your ocean coordinates?  Mullen&#8217;s technical and creative teams collaborated to develop Live Blue and we&#8217;ve claimed a plot in the <a title="Mullen's Ocean Plot" href="http://liveblueinitiative.org/view.php?cube_id=136" target="_self">coral reef off of Thailand</a>.</p>
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