John Moore
Mullen Chief Media Officer John Moore is an Ad Age Media Maven
Mullen’s commitment to keeping media and creative closely connected has been rewarded as our Chief Media Officer John Moore has been recognized as an Advertising Age Media Maven. As you’ll see in the Ad Age report, John was given this prestigious award based on his passion for media innovation, his major contributions to the agency’s [...]
// read moreMobile catalyst – fusing media and creative in the new web gateway
Earlier this week, mediahub from Mullen formally announced the creation of a new mobile media practice that closely aligns our resident emerging media specialists with the agency’s integrated creative teams. This new mobile unit is the latest manifestation of a fast-growing capability. We’ve developed and implemented several successful mobile media and creative campaigns, and are [...]
// read moreWhat a pitch – reflections on the 4A’s Institute
A group of 35 Boston ad agency “rising-stars” just wrapped-up a grueling 14-week course called the 4A’s Institute for Advanced Advertising Studies. Those familiar with the IAAS know it’s a fantastic talent development program for young ad-folk. For those of us who’ve lived it, the Institute is more than educational… it’s transformative. We learned about [...]
// read moreAccelerating change – Mullen names new media services director
John Moore is a fast moving, intense guy. He’s a force of change in our agency always trying to push the limits of creativity and innovation in the use of media. John’s had his hands on a lot of the cool things we’ve done for Timberland, Ask.com and Match.com among others. We’re happy to announce [...]
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