JetBlue added an extra color to the “i-people” rainbow in their “You Above All” brand graphics today to show support for Jason Collins, the NBA player who made a big and difficult personal statement yesterday about sexual orientation, sports and society. JetBlue posted the image on their Facebook and Twitter streams. Read More

JetBlue is offering the opportunity for customers to freely leave the country (and return!) if their candidate doesn’t win the Presidential election. JetBlue Election Protection kicks off today and runs through November 5.  If things don’t go the way a voter wants on November 6, JetBlue has them covered with free tickets out of town.… Read More

People know JetBlue as an airline, but they don’t know that JetBlue offers flights, hotels, wheels and more via their JetBlue Getaways product. Our task: take a limited media budget and increase awareness of JetBlue Getaways in a crowded vacation package category. Our approach: break through the clutter and encourage participation with Getaways in a… Read More

It’s day 2 of Get Away With It, JetBlue’s first of its kind online game show hosted by the hilarious Mark Hammerberg. The shows are airing five times a day (10am, 12pm, 3pm, 5pm, 7pm) every day this week. Mr. Hammerberg and his trusty sidekick Hailey are in a custom built studio in NYC, while… Read More

All marketers know about the classic 5 P’s of marketing – product, price, place, promotion and people. In the modern marketing era, I like to think there are 14 ways that brands can engage with consumers via social media – call them the 14 Social C’s for short. Conversation – Skittles once posted on Facebook: … Read More

After a week of drowning our sorrows following the Patriots Super Bowl disappointment, our good friends at JetBlue delivered an image to lift the spirits of New England sports fan and get us thinking about spring. JetBlue’s custom Red Sox-branded Airbus A320 was unveiled at Logan International Airport in Boston today and set-off on its maiden… Read More

Many thanks to the editorial team at Advertising Age for recognizing Mullen as one of 10 Stand-Out Agencies in 2011. The big, much discussed and debated Ad Age A-List issue came out yesterday, and in the write-up on Mullen they said: My, has Mullen come a long way. What was once merely a reliable regional… Read More

With the Iowa caucus behind them, the Republican candidates are vying for a win in New Hampshire. CNN will once again have John King and the wonderfully bearded Wolf Blitzer analyze Twitter chatter to understand how the public feels about the candidates, using tweets from the masses as a crystal ball to predict the outcome.… Read More

Some cool news from the advertising award show front. Mullen and JetBlue snagged “Best of Show” honors at the Ad Club’s 51st Annual Hatch Awards tonight. Sweet, right? Got it for the Ground Rules videos that kicked off the JetBlue You Above All campaign last fall. Hopefully you’ve seen them online, but we recently turned… Read More

You know the old Leo Durocher thing about nice guys finishing last? Not true. Witness Dave Weist and Tim Vaccarino, two good guys who just got bumped up to Executive Creative Directors in Mullen’s Boston headquarters. For those of you who don’t know them personally, I suspect you’ll recognize their work. They helped Mullen win… Read More