JetBlue
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After a week of drowning our sorrows following the Patriots Super Bowl disappointment, our good friends at JetBlue delivered an image to lift the spirits of New England sports fan and get us thinking about spring. JetBlue’s custom Red Sox-branded Airbus A320 was unveiled at Logan International Airport in Boston today and set-off on its [...]
// read moreA Stand-Out Year
Many thanks to the editorial team at Advertising Age for recognizing Mullen as one of 10 Stand-Out Agencies in 2011. The big, much discussed and debated Ad Age A-List issue came out yesterday, and in the write-up on Mullen they said: My, has Mullen come a long way. What was once merely a reliable regional [...]
// read moreForget New Hampshire…Who will win at CES?
With the Iowa caucus behind them, the Republican candidates are vying for a win in New Hampshire. CNN will once again have John King and the wonderfully bearded Wolf Blitzer analyze Twitter chatter to understand how the public feels about the candidates, using tweets from the masses as a crystal ball to predict the outcome. [...]
// read moreBest of Show – JetBlue and Mullen win for Ground Rules
Some cool news from the advertising award show front. Mullen and JetBlue snagged “Best of Show” honors at the Ad Club’s 51st Annual Hatch Awards tonight. Sweet, right? Got it for the Ground Rules videos that kicked off the JetBlue You Above All campaign last fall. Hopefully you’ve seen them online, but we recently turned [...]
// read moreDave Weist and Tim Vaccarino promoted to Executive Creative Directors
You know the old Leo Durocher thing about nice guys finishing last? Not true. Witness Dave Weist and Tim Vaccarino, two good guys who just got bumped up to Executive Creative Directors in Mullen’s Boston headquarters. For those of you who don’t know them personally, I suspect you’ll recognize their work. They helped Mullen win [...]
// read moremediahub takes five at Maven Awards
The fall advertising award season is cranking and the latest news here is that mediahub from Mullen picked up five Media Maven Awards last night for three different clients, plus a “rising-star” at the agency who is doing a lot of really cool digital stuff for JetBlue. Here’s what we won: Best Use of Out-of-Home [...]
// read moreMedia Plan of the Year: JetBlue Celebrity Baggage
I’m proud to announce that mediahub from Mullen and JetBlue this week won the coveted Adweek Media Plan of the Year Award. We won it in the “Alternative Media” category for a program called “Celebrity Baggage.” It ran in the strategically important Los Angeles market and used multiple tools in Mullen’s hyperbundled arsenal – PR/Social, [...]
// read moreHighlights from Cannes
Attending the Cannes Lion Festival was like entering a parallel universe — and not just because we were looking at the world through rosé-colored glasses. At Cannes Lion, you are surrounded by the innovators, the legends, and the rising stars: 8,000 advertising creatives from over 90 countries, effectively transplanting the energy, culture and creativity of [...]
// read moreMr. Nonstop can’t stop talking about JetBlue
For the launch of Mullen’s first TV campaign for JetBlue, our goal was simple- help the airline own the idea of “nonstop.” And who better to help us than world-famous fast-talking 80’s TV pitchman John Moschitta (FedEx, Micro Machines)? In these simple but witty spots, “Mr. Nonstop”, a motor-mouthed, on-the-go businessman, extols the virtues of [...]
// read moreMullen makes Fast Company list of Most Innovative Companies
Cool news - Mullen has been named one of Fast Company’s Most Innovative Companies in Advertising & Marketing.The news broke in the March special issue on “The World’s 50 Most Innovative Companies.” In addition to the Big 50 (which included Apple, Facebook, Twitter and Netflix) Fast Company published industry specific lists for the following sectors: [...]
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