Work

JetBlue Flying It Forward

Flying It Forward is a human-powered initiative that spreads goodness, one flight at a time. Flying It Forward was born out of JetBlue’s mission to inspire humanity and provides a platform that highlights and shares the airline’s mission and spotlights the stories and dreams that are often overlooked. By awarding one ticket to a deserving individual involved in humanitarian… Read More
Awards, Featured Work, Work

Top 10 Mobile Advertising Campaigns of 2013 – Mullen’s JetBlue Makes the List

Mobile Marketer announces their “Top 10 Mobile Advertising Campaigns of 2013” and Mullen’s JetBlue work makes the list. JetBlue was the first brand in the United States to leverage a new voice-activated ad this year.  The airline and mediahub/Mullen partnered with Mobile Theory on the ads, which appeared as collapsed ads within mobile sites and… Read More
Work

Air on the Side of Humanity

On a mission to restore humanity to air travel, JetBlue has created a new model for the industry — an airline that is committed to outstanding customer service for everyone, at every stage of the flying experience. JetBlue stands apart from the rest of the pack that squeezes the traveler at every turn. This study… Read More
Work

Standing-By Jason

JetBlue added an extra color to the “i-people” rainbow in their “You Above All” brand graphics today to show support for Jason Collins, the NBA player who made a big and difficult personal statement yesterday about sexual orientation, sports and society. JetBlue posted the image on their Facebook and Twitter streams. Read More
Awards, Mullen in the News

The Award that Clients Really Care About

Mediahub/Mullen is one of nine media shops that won a Media EFFIE for our JetBlue Get Away With It campaign.  We are extremely proud to have represented JetBlue as the only EFFIE winner for media innovation.  By matching a clear insight with product benefit, we were able to create an engaging idea that produced not… Read More
Events, Work

Election Protection from JetBlue – Make Sure to Vote

JetBlue is offering the opportunity for customers to freely leave the country (and return!) if their candidate doesn’t win the Presidential election. JetBlue Election Protection kicks off today and runs through November 5.  If things don’t go the way a voter wants on November 6, JetBlue has them covered with free tickets out of town.… Read More
Events, Work

JetBlue asks can you “Get Away With It?”

It’s day 2 of Get Away With It, JetBlue’s first of its kind online game show hosted by the hilarious Mark Hammerberg. The shows are airing five times a day (10am, 12pm, 3pm, 5pm, 7pm) every day this week. Mr. Hammerberg and his trusty sidekick Hailey are in a custom built studio in NYC, while… Read More
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